MAM
Snapdeal’s Wedding Store lets you avoid shopping tours
MUMBAI: Wedding shopping lists are never ending. Snapdeal today launched Wedding Store, an exquisite selection of products for complete wedding shopping for a family.
Keeping in mind the taste of Indians, the store has the finest collection of trousseau for brides and grooms of most states in India. These include Punjabi and Rajasthani lehengas, silk sarees, red and white sarees with golden borders, gharcholas, kanjivarams and paithanis for brides, and sherwanis, silk kurta set, kurta & pyjamas, suit & blazers for grooms.
It also has a variety of items on sale with country’s best jewellers, make-up and couture craft pieces presenting the latest trends of the fashion industry.
Snapdeal users can also pick gifts for loved ones, trousseau packing material, home decor to add the ‘shaadi wala ghar’ feeling, props for sangeet, and more.
“While checking things off their wedding shopping lists, people often end up spending too much time visiting multiple markets to pick the best items at discounted prices. This year, we put together a special store to help our users pick everything they need to buy for the wedding from a single e-store,” says Snapdeal spokesperson.
The Snapdeal Wedding Store is aimed at making the wedding shopping experience convenient and engaging for everyone in the family.
Shoppers can save more by availing bank offers. SBI debit card users get an additional instant 10% discount, Bank of Baroda credit card users get additional 15% discount and HDFC debit card users get 5% cashback.
Here are some glimpses of the curated store:
For the brides: Any kinds of bridal wear including lehengas, kanjiwarams, white dress, white-red saree, silk saree, paithani at great prices.
Suave Groom: The online store offers varied fashion clothing for men including sherwanis, Silk kurta set, kurta & pyjamas, suit & blazers at attractive price points and discounts upto 40% -70%
For the family: Store offers widest range of clothing for everyone in the family at a X% off.
Gifting Options: The online store offers an extensive range of gifting options for your loved ones from starting range of Rs 299 along with attractive discounts of upto 70%.
Great online buys for your big day: One can buy products like vanity pouches, fashion jewelry, luggage bags, grooming kit, personal care appliances starting at Rs. 211.
MAM
T20 WC 2026 ad volumes rise 4 per cent despite fewer brands: TAM report
Fewer brands, bigger bets: India matches and top players drive ad surge
MUMBAI: Advertising during the ICC Men’s T20 World Cup 2026 may have become leaner in participation, but it certainly packed a stronger punch. A new analysis by TAM Media Research shows that ad volumes per match rose by 4 per cent compared to the 2024 edition, signalling sharper spending even as the advertiser base narrowed.
The numbers tell a tale of two trends. On one hand, the overall count of categories, advertisers and brands dropped steeply by 55 per cent, 63 per cent and nearly 68 per cent respectively versus the ICC Men’s T20 World Cup 2024. On the other, those who stayed in the game appeared to spend more aggressively, driving higher ad intensity across matches.
India’s pulling power remained unmistakable. Matches featuring the Indian team generated 66 per cent higher ad volumes than non-India games, underlining the country’s outsized influence on cricket’s commercial engine. The tournament final also saw an 18 per cent jump in advertising volumes compared to 2024, pointing to stronger monetisation at the business end of the competition.
The shift towards concentration was equally striking. The top five advertisers accounted for 39 per cent of total ad volumes, unchanged from the previous edition, but the names themselves saw a complete shake-up. OpenAI emerged as the leading advertiser with a 12 per cent share, followed by Coca-Cola India at 9 per cent and Mahindra & Mahindra at 8 per cent. Apollo Tyres and Reliance Consumer Products rounded off the top five.
A similar churn played out at the brand level, with no overlap in the top five brands between 2024 and 2026. At the same time, leading categories tightened their grip, with the top five accounting for 53 per cent of ad volumes, up from 42 per cent earlier. The cars category led the pack with a 15 per cent share, followed closely by e-commerce services at 14 per cent and aerated soft drinks at 11 per cent.
When it came to format, brevity ruled. Ads between 11 and 20 seconds dominated commercial breaks, making up over half of all spots, while shorter sub-10 second creatives followed as the next preferred choice.
The broader takeaway is clear. Even as fewer players entered the arena, those that did were willing to spend bigger and smarter. In a tournament where every over counts, advertisers seem to be playing a more focused, high-impact innings, betting on scale, timing and the enduring magnetism of cricket’s biggest stage.
