Brands
ZEE5 and OYO offer discounts to travellers
MUMBAI: OTT platform ZEE5 has joined hands with OYO Hotels and Homes to offer the travellers some fantastic discounts. OYO Hotels and homes will offer their customers a flat 20 per cent discount on a ZEE5 subscription. Similarly, ZEE5 subscribers will enjoy a flat 60 per cent discount on booking rooms via OYO, with an additional 5 per cent off for OYO wizard members. The offer is valid till 15 January 2019.
ZEE5 India business head Manish Aggarwal said, “The travel industry in India is growing exponentially and people are consuming content when on the go. Taking a cue from this, ZEE5 has partnered with OYO rooms to provide seamless entertainment options to travellers. Our exhaustive library has content across six languages and multiple genres to suit the travel preference of travellers, regardless of their age and background. With aggressive tie-ups in the travel space, ZEE5 aims to create a multitude of opportunities that enhance customer experience and value and this partnership with OYO Rooms is another step in that direction.”
OYO Hotels and homes VP- conversions Burhanuddin Pithawala, commented, “At OYO, we thrive on a customer centric approach to innovation, and our partnership with ZEE5 brings alive our shared passion for delighting our customers. Through this partnership, we are excited to offer the ZEE5 entertainment experience to all our valued customers, and extend the OYO hospitality experience to all the subscribers of ZEE5.”
Recently, ZEE5 has also tied up with MakeMyTrip and RailYatri to give an impetus to its rapidly growing user base and make commuting more engaging.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
