GECs
&TV presents Ekta Kapoor’s new horror-mystery Daayan
Mumbai, 4th December 2018:Na zinda, namrit… woh raat ki raani hain, ek shaitani taakat hain. Apno ke beech chhupi, kaun hai woh? Transporting its viewers into an alternate world of mystery and horror, &TV and Ekta Kapoor’s Balaji Telefilms’ present Daayan. The show is a gripping tale of a girl’squest in revealing the identity of the evil force hidden amongst her close ones and defeating its sinister plans.With popular television actors Tinaa Dattaa and Mohit Malhotra in the lead, the new weekend fiction property is slated to go on air from 15th December 2018 every Saturday and Sunday at 9.00 pm only on &TV.
Daayan is a mystifying narrative of a young Jhanvi Morya (Tinaa Dattaa), a well-educated and family-oriented girl hailing from Ujjain. It maps her race against time as she stumbles upon a dangerous ploy of the evil force, as many unusual and mysterious happenings repeatedly occur in her hometown. With a threat to her life, it’s her journey of unmasking the identity of the ‘Daayan’ who is one of her close ones. Accompanying her in this mission, will be Jhanvi’s childhood friend and love interest, the wealthy and chivalrous Akarsh Sharma (Mohit Malhotra). The show also brings together a powerful ensemble cast with names like Amit Thakur, Aakash Talwar, Rishita Nag, Kanika Shivpuri, Prabhat Bhattacharya, Priya Bhatija amongst others in various roles.
Commenting on the new offering, Vishnu Shankar, Head, &TV said, “At &TV we aim to cater to the evolving content palette of our viewers, which is why creating unexplored genres is an immensely exciting proposition for us. We were the first to combine supernatural and romance with Laal Ishq, which has created a niche of its own in the cluttered GEC category. This has encouraged us to now interweave horror and mystery in our new show Daayan. Placed at the primetime weekend slot of 9.00 pm, the audiences are in for thrilling weekends, starting 15th December. The show is a riveting narrative of a young girl Jhanvi Morya’s journey to unveil the identity of the evil Daayan. We are extremely delighted to join hands with Ekta Kapoor and Balaji Telefilms for this project and wholeheartedly welcome the team to the &TV family.”
Talking about her show, Producer Ekta Kapoor, Balaji Telefilms said, “The team and I are very kicked to present Daayan and have worked really hard designing the show over the past few months. We are happy to see it come to life so beautifully with &TV. Taking viewers through the protagonist, Jhanvi’s journey of unraveling the mystery of the Daayan, the show promises horror, drama, thrill, romance, mystery, an all-in-all great entertainer. With a fantastic team of artists on board, we are sure to create intrigue with the layered plot that will keep the viewers guessing. I have enjoyed creating content in the horror space and I’m glad that audiences have responded well to it. This time too, I’m positive that we have a winner on our hands. With the blessings of God, now the show belongs to the audiences.”
Having essayed varied roles in the past, talented actress Tinaa Dattaa said, “I’m grateful to have been chosen to play Jhanvi, working with Balaji Telefilms and Ekta again. Horror-mystery as a genre has seen great interest from viewers at large and I’m excited to make way in this space. Jhanvi’s character is unlike any that I have played before, she grows from being vulnerable to being courageous, battling her own demons at times. It’s a thrilling narrative of a simple girl’s repeated trysts with the supernatural and her journey to unveil the evil Daayan amongst her close ones.”
Playing the role of the male lead, popular actor Mohit Malhotra said, “This is my second show with &TV and Balaji Telefilms has always been like a second home to me, so I was more than happy to play the character of Akarsh Sharma as the male protagonist. Daayan is in the mystery-horror genre which I have been wanting to experiment with for a while now, so this was an opportunity that I just couldn’t miss. This being an interesting genre with mystery and horror intertwined, my character Akarsh is key to the narrative, who is not just Jhanvi's love interest but a constant companion throughout the story."
Driven by her fate upon the deepest and darkest alleys of witchcraft, Daayan aims to raise several mysterious questions in the mind of the audience. Will Jhanvi be able to ever unravel the truth behind the Daayan or will she crumble against the shadow of the evil? With a mystery to her identity and an unconventional form to her appearance, &TV brings forth a world where evil lurks arounds the corner and where everything seems real, yet nothing is.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
