Music and Youth
Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’
Mumbai: This World Music Day, Vh1 India, Viacom18’s premier international music and English entertainment channel, is taking a stand against online hate and negativity using music as a catalyst. Teaming up with the dynamic independent music duo Zephyrtone, Vh1 India has created the inspiring anthem ‘#TurnUpTheLove’. This unique initiative aims to provide a platform for artists to share their stories, rise above online bullying, and spread the message of love and resilience. The song was exclusively dropped on Jio Cinema as the first indie electronic pop music launch on the platform.
#TurnUpTheLove is a testament to the power of music in turning negativity into an uplifting force of courage and resilience. The track begins with a playful instrumental intro, with a confident and carefree tone. The lyrics dismiss the hate comments that artists have received with a light-hearted attitude and emphasize that these negative words do not define them. The second verse delves deeper into the duo’s journey. The bridge reflects a moment of defiance, where the artists directly address critics and trolls, highlighting that the adversity musicians face only strengthens their music and resolve. The triumphant chorus leaves listeners with a powerful message of unwavering confidence and positivity.
Speaking on the initiative, Viacom18 business head, Youth, Music, and English Entertainment cluster, Anshul Ailawadi said, “Vh1’s #TurnUpTheLove campaign is our way of backing our artist collective in a big way. What sets it apart is the use of actual hate comments to create an inspiring anthem. It’s a reflection of how the artists battle online hate in real life and use it as creative fuel for their growth. We hope this initiative encourages everyone to stand against online hate and support artistic expression.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
