MAM
Priority Pass introduces 800+ offers for its Members
MUMBAI: Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website. In addition to accessing world-renowned lounges and dining options, Members can now enrich their pre-flight experience through specially negotiated offers at hundreds of dining, spa, retail and airport services.
This launch comes in response to consumers’ increased desire for more meaningful experiences and rewards at the airport, and is in line with Priority Pass’ strategy to add greater value to Members right across the airport ecosystem. According to Collinson research, travelers would arrive earlier to the airport if they received discounts on food and beverage (41%) and shopping (39%), with almost half (47%) stating they’d spend more if they received deals in advance of traveling.
The launch of offers gives all Priority Pass Members access to over 800 discounts, upgrades and free gifts with certain purchases, in 146 airports across 32 countries in the Americas, Europe, the Middle East, India and Asia Pacific, with plans to add more in the coming months. Priority Pass has worked with merchants in all of these airports to craft special offers which bring benefits for Priority Pass Members while also helping drive additional footfall for airport partners, which include Spa Express by Heaven on Earth, O2 Spa, as well as Porsche Design Boutique in India. Further afield, partners include Duty Free Americas, InMotion Entertainment and many more.
All Members can access offers directly from the Priority Pass app on their mobile devices or via the website. The process couldn’t be easier: all they need to do is simply log in and search for their departure / arrival airport or city to view all live offers at their location. They then generate a unique code and present it at the point of purchase to redeem the offer.
Priyanka Lakhani, Regional Commercial Director, Middle East, Africa and India at Collinson, the operator of Priority Pass, said: “We’re committed to constantly improving and evolving our program to meet the current and future needs of our Members in the region and beyond. Offers marks the latest stage in this and our mission of becoming the go-to travel companion. As well as having access to our growing network of lounges and airport experiences around the world, they’ll also now have hundreds of discounts at their fingertips in the airport and will be able to enjoy an even more seamless and enriched experience.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
