iWorld
Jeev Milkha Singh reflects on golf and life in ‘Duologue with Barun Das’ season two
Mumbai: The much-anticipated fourth episode of ‘Duologue with Barun Das’ season two premiered on News9 Live, India’s only 24×7 digital English news stream, at 9 pm on 8 June 2024. The episode featured TV9 Network MD and CEO Barun Das in an engaging conversation with India’s most iconic golfer, Jeev Milkha Singh.
In a heartfelt and candid exchange, Jeev Milkha Singh shares that it was his father, the legendary sprinter Milkha Singh, who introduced him to the world of golf. He recounts his early experiences on the golf course fondly, playing alongside his father and other young enthusiasts. He further emphasizes how his father acted both as a source of support and as a prudent advisor, warning him of the risks of taking up a sport professionally.
Discussing the idea of a ‘sporting gene’ in light of the sporting success of both his parents, Jeev attributes his success not to genetics but to a mindset instilled in him from a young age. He recalls how the philosophy of hard work, practice, and belief in oneself was a recurring theme at family dinner table conversations, which played a crucial role in shaping his professional approach.
The duologue enters philosophical territory as Jeev reflects on the nature of golf and its parallels with life itself. “As a professional golfer, you will wake up one day and you will be brilliant that day. And next day, you’re playing like a beginner. So it teaches you. Every day is not the same, but whatever is thrown at you, you make the most out of it. You go out and fend for yourself. Handle the situation in the best manner that is thrown at you. And you’ve got to use your mind. You cannot lose it”, said Jeev.
Here, host and media maverick Barun Das added his own insights gleaned from the golf course. Viewing the game from the perspective of a corporate leader, Das opined that golf taught him that by keeping an eye on the result, he lost one on the process. Elaborating on process vs outcome, he believes that a golfer isn’t hitting a ball, but making a perfect swing with the ball just happening to be in the path of the swing.
The duologue also touches upon the subject of golf in India, and the need for systemic support to nurture talent. Acknowledging the large reservoir of untapped golfing talent in India, Jeev advocates for the creation of more public golf courses and driving ranges to democratise the sport, emphasizing the importance of building an ecosystem that encourages people to play and pursue excellence.
The episode offered viewers a rare glimpse into the personal and professional life of one of India’s most celebrated golfers, and his relationship with one of India’s most beloved athletes, exclusively on News9 Live.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
