Brands
COCO by DHFL GI bags DOD Award
MUMBAI: DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category” for its two wheeler insurance (COCORide) launch campaign at Drivers of Digital Summit and Awards 2018. The winning campaign – #CareMoreHaveMore – focused on two key aspects of women empowerment and protection for one’s loved ones and prized possessions.
As revealed by the company, the objective of the campaign was the launch of COCORide, the first flagship two wheeler insurance retail product from COCO by DHFL General Insurance. Promoted across digital and OOH channels, the brand film garnered over 16 million views online. Since the brand film talked about breaking stereotypes and empowering women, it was also supported with influencer driven conversations around the topic from India’s First Female Motor Vlogger and other YouTube Channels for Auto-Enthusiasts.
Another integration via content & performance marketing, PR and OOH has led to COCO by DHFL General Insurance bagging this award. The campaign also received tremendous engagement from the audience strengthening the brand recall and positioning.
Commenting on the win, COCO by DHFL General Insurance MD and CEO Vijay Sinha said, “We are delighted to receive the “Drivers Of Digital Award”. This award gives us the encouragement to further propel brand COCO by DHFL General Insurance. I am proud of our team’s efforts and would also like to thank our consumers who have reposed trust in us. We hope to bring more successful campaigns involving the brand, driving awareness in the best possible way.”
Brands
Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history
First new US refinery in 50 years planned at Brownsville port with Reliance
WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.
Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.
Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.
The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.
If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.
Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.
The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.
A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.
The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.
The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.
Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.
As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.
For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.
