MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights
mumbai: Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL). This tie-up gives PPL access to over 100,000 sound recordings from films, independent & devotional albums, songs from Tamil, Kannada, Telugu, Sanskrit and Malayalam.
With the likes of 5 Star Audio, Star Audio, Satyam Audio, Amudham Music, Millenium Audio, Symphony Recording Company, Mass Audio, Nadham Audio, Melody, Modern Cinema and 45 other record labels coming on board, PPL increases its offering in classics from maestros like S.P.Balasubramanyam, KJ.Yesudas, Chitra and M.S.Subbulakshmi. SIMCA members command more than 60% market share in the south Indian music market. SIMCA continues to monetize its content on Radio & Digital platforms directly.
Mr. Rajat Kakar, CEO & MD of PPL says “We welcome SIMCA members and are proud to be associated with this important confederation covering all southern states. We are delighted to have a larger offering of popular South Indian music; as we attempt to make PPL a truly pan Indian sound recording performance society, representing music from member companies across the length and breadth of the country. It is a historic moment for the Indian music industry. With this our member count has exceeded 300”
Mr Rajesh Dhupad, Joint Secretary, Simca shares “PPL has undergone a positive transformation in the last one year and hence our member’s decision to associate with PPL was a unanimous one. With the new professional management team in place, the policies and systems have become extremely transparent. We look forward to garnering revenues on the public performance platform & ploughing it back into content creation, thereby adding value to the entire music ecosystem in south. We will work closely with PPL in guiding the organization to greater heights.”
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
