Applications
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award
MUMBAI: Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018, organized by Inkspell. Shemaroo Bhakti app is a one-stop-destination for all the devotional needs of today’s digital savvy devotees and has been downloaded by over 1,00,000 consumers.
Shemaroo Bhakti app was launched in December 2017 and has been loved by the Indian consumers. The app received an overwhelming response within a year of its launch and is famous for the unique content and services it offers. The app consists of services like live Ganga Aarti from Assi Ghat, 10 days live darshan from Lalbaugcha raja during the Ganpati festival and 12 other temples across India, online pooja booking, donations & Mannat. Consumers can even order devotional products and enjoy unlimited hours of Aartis, Bhajans, Documentaries and many more.
In addition to this, Shemaroo also bagged an award for the Best Digital Marketing campaign by an Entertainment Enterprise for its #CineWithStars, which was executed in October 2017. Drivers of Digital Summit & Awards is an annual gathering in India that has been designed to identify, acknowledge and reward the enterprises, agencies, and individuals who have significantly transformed the industry by leveraging the power of digital and automated processes.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
