MAM
Tata Capital promotes a “Wedding of Equals” with a new social media campaign
MUMBAI: Tata Capital, the financial services arm of the Tata Group, today unveiled a new social media campaign, #WedEqual, led by a video starring the popular comic artist Mallika Dua, Anubhav Pal, the very talented stand – up comedian. The #WedEqual campaign aims to spread the message of equality in the share of expenses at Indian weddings, which are typically skewed to one side. The campaign will also promote Tata Capital’s latest ‘Wedding Loans’ offering for young Indians.
In India, weddings are traditionally lavish affairs with a larger amount of the costs being borne by the bride or her side of the family. In keeping with the progressive nature of the brand, Tata Capital aims to inculcate a sense of equality in the share of expenses and the same is brought out through a light-hearted video. Mallika Dua and Anubhav Pal bring in the humour element to the video. To help with wedding expenses, on either side, Tata Capital offers a specially crafted Wedding Loan product.
The campaign will be promoted across social media channels like Facebook, Twitter, Instagram and YouTube to ensure maximum reach and visibility.
Speaking on the launch of the campaign, Abonty Banerjee, Chief Marketing & Digital Officer, Tata Capital said, “A wedding is one of the most important events in a couple’s life and young India today has different aspirations about how their weddings should be. We at Tata Capital, with our #WedEqual campaign aim to break the traditional approach of unequal spending at weddings. With Tata Capital’s wedding loans, couples can also plan their weddings without any financial pressure and make it truly special.”
Wedding expenses as a category is expected to grow at 25 to 30 % a year with Young India aspiring only the very best for their wedding. Considering the potential, Wedding Loans as a category is a huge opportunity. Tata Capital’s Wedding Loan product is easy, simple and hassle-free. One can apply for loan ranging from Rs. 75,000 – Rs. 25,00,000 with a minimum tenure of 12 to 72 months.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
