Ad Campaigns
Onida’s new print campaign for ACs
MUMBAI: Onida , an Indian consumer durable manufacturer, is gearing up to release a new print campaign for its air conditioners with the slogan “Torture Tested Onida Inverter ACs” with its iconic devil personality.
Mirc Electronics MD Vijay Mansukhani said, “This is a strategic move to create dealer confidence of being the first mover in the AC space and to generate customer interest pre-season. We are confident that this preseason offer will bring maximum benefits to our channel and consumers. We deeply understand the Indian family and their preferences and place them at the forefront of our innovations and offerings.”
Onida has close to 50 types of air conditioners. At the core of the new AC ad are six products: Coral as principal, others being Wave, Regalio, Iris, Indium and Onyx. These are Internet-of-Things (IoT) and Wi-Fi enabled ACs with strong 4-way swing delivering an anti-fungal environment and using green eco-friendly refrigerant and 100 per cent copper coil.
The brand is focussing on print ad-campaign across leading TOI and other regional dailies in tier 2 and 3 cities like Ahmedabad, Baroda, Rajkot, Surat, Kolkata, Guwahati, Patna, Hyderabad, Vizag, Mangalore, Mysore, and Raipur. Besides very strong BTL activities have been planned with all the MBOs across India, to deliver the essence of the brand and enhance visibility.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
