Ad Campaigns
Tribes Communication teams up with influencer Ankit Baiyanpuriya for Honda Shine 100 campaign
Mumbai: Tribes Communication proudly announces its collaboration with renowned Indian influencer Ankit Baiyanpuriya for an impactful influencer campaign promoting Honda Motorcycle and Scooter India’s most loved Shine 100 motorcycle. Leveraging Ankit Baiyanpuriya’s status as one of Bharat’s foremost ambassadors of fitness, discipline, and aspiration, the campaign highlights the Honda Shine 100 motorcycle’s key attributes: sturdiness, consistency, and efficiency.
The campaign aims to reach the target group through social media influencers, effectively communicating the product’s unique selling propositions. The target audience includes executives, business owners, and farmers who prefer economical, durable, and easy-to-use products, emphasizing performance, smart styling, and daily usability.
Influencers from various genres, including TV, films, entertainment, education, income, sports, auto, and farming, have been incorporated into the campaign across the target markets of Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, and Karnataka. By blending style, trust, and sustained performance with Ankit’s inspiring persona, the Honda Shine 100 has successfully reached its target audience, earning the trust of millions and motivating countless others.
Tribes Communication is thrilled to be at the forefront of such a dynamic campaign, showcasing the powerful synergy between the brand, influencer and the right target audience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
