MAM
Festivities Galore At Dome Christmas Carnival 2018 In Mumbai
MUMBAI: Dome@NSCI, India’s premier entertainment and leisure destination, hosted the third edition of Mumbai’s biggest Christmas Carnival on December 25th, 2018. Dome Christmas Carnival 2018 was a celebration for children of all ages, and had numerous activities and rides dedicated to making this a memorable event for all in attendance.
Children could be seen enjoying themselves with games, festival eats and gifts, among a host of other activities. Spellbinding performances by drummers and a Santa parade added the festive sparkle. However, one of the biggest draw, were the beloved cartoons from Nickelodeon – SpongeBob Squarepants, Dora the Explorer and Rudra, who interacted with the attending children and their parents.
The Christmas Carnival saw children have a gala time with amusement park like activities, which included bull rides, trampolines, electronic car, and ring games. Face painting, bungee jumping and balloon sculpting added to the fun. Many guests, both children and parents alike, could be seen clicking pictures with Santa Claus and at the dedicated zones.
Speaking on the success of the Carnival, Mazhar Nadiadwala, MD, Dome Entertainment Pvt Ltd said, “Dome Christmas Carnival is extremely special to us, as it gives us the satisfaction of seeing the joy on faces of children and brings families together. Already in its third year, we ensured that the 2018 edition’s festivities were bigger and grander than ever before. It was important to us that children, and parents, have a gala time and go back home with a memorable experience that lasts a lifetime. We are delighted at the success of the carnival, and hope we have lived up to everyone’s expectations. ”
With a beautiful view of the Arabian Sea, Dome@NSCI, SVP Stadium stands tall overlooking the Worli sea-face and the Haji Ali Dargah. The venue was convenient for families to spend their day, being in the heart of the city with ample parking space and great connectivity. The Christmas Carnival was organised masterfully, and will likely be etched into the memories of all attendees for years to come.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
