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Sports most benefited genre in Chrome DM week 51
MUMBAI: With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media.
In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the business news genre with the growth of 0.92 per cent in six metros market. Zee Business was the most benefited channel in this category with 86.3 per cent.
The third position in the gainers was garnered by the English GEC genre in 6 metros market with 0.36 per cent OTS. Colors Infinity gained the highest OTS with 59.5 per cent.
The English movies genre was at the fourth position in the list with 0.20 per cent growth and Star Movies catered to 59.3 per cent OTS in 6 metros market.
