Brands
Buzzoka launches Influencer Marketing Outlook 2019
MUMBAI: Integrated influencer marketing platform Buzzoka has released the second edition of its annual ‘Influencer Marketing Outlook’ series. As per the survey, which was conducted with over 500 brands and content creators, Instagram is the primary choice of brands for influencer marketing.
The report that tries to provide a provide holistic understanding of influencer marketing ecosystem in India highlights that 69 per cent of brands spend $ 50,000 per year on influencer campaigns, while 27 per cent go ahead to spend $ 1,00,000 per year. Out of these, 77 per cent brands see huge potential in Instagram as the primary choice for influencer marketing, followed by Facebook at 54 per cent.
The report also forecasted a market potential for 2019 predicting that top three platforms for influencer marketing will be Instagram (69 per cent), LinkedIn (8 per cent) and TikTok (8 per cent). The increased growth in influencer marketing and successes in 2018 has inspired the brands to spend more on influencer marketing. 73 per cent brands will thus be investing more.
Buzzoka co-founder Ashutosh Harbola said, "We are glad to unveil the second annual report highlighting the substantial facts that are driving the market growth. Influencer marketing has never been more important with the years passing by. The consumers continue to trust word of mouth versus other forms of marketing.”
He further stated, “Being a key player in the industry, backed by the passionate team of experts, we are really optimistic that influencer marketing has the potential to grow manifolds in the coming years. Also, we are gung-ho on the inclusion of commoners in the gambit of influencer marketing and hope a billion dollar industry is waiting in India to be explored.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
