iWorld
ZEE5 ASSOCIATES WITH CLOUDWALKER
MUMBAI: ZEE5, India’s fastest growing digital entertainment platform, announced its partnership with CloudWalker, a leading online Smart TV brand from India. CloudWalker emphasizes on creating digital content solutions with the power of internet on large format screens. Equipped with a self-developed, Made-In-India content discovery and curation engine, CloudWalker Smart TVs will enable users to discover great content and have an amazing digital entertainment experience from the ZEE5 app in a seamless and hassle-free manner, on the big screen.
According to the association, ZEE5 app will be live on CloudWalker’s flagship Smart TV range, “Cloud TV’ available on leading online platforms. ZEE5 will be featuring on the homepage of all CloudWalker Smart TVs.
Manish Aggarwal, Business Head ZEE5 India said, “Escalating technology in smart TVs enables us to empower and interact with our consumers. CloudWalker brings limitless digital content streaming in living rooms. This association will help more users to log onto ZEE5 and enjoy the eclectic choice of content. Additionally, this also takes a step forward to our aim of being present on all Smart TVs and connected devices by the end of this year.”
Jagdish Rajpurohit, President, CloudWalker said, “At CloudWalker, we believe that great digital content merits to be discovered and so we connect the viewers with India’s largest selection of digital content for streaming on TVs. Our goal is to digitalize entertainment across all the living rooms and enable our customers to have a fantastic user-experience. We are hoping that partnership with ZEE5 amplifies our influence.”
In the past few months, ZEE5 has forged several alliances with a view to bring its subscribers the best across the spectrum of digital experiences. With the recent association with VEWD, Xiaomi MiTV, Samsung and now with LG Smart TV, the platform is taking a step forward to strengthen its subscriber reach.
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Broadband
Excitel Broadband names Varun Pasricha as chief executive officer
Former COO steps up to lead broadband firm’s next growth chapter
MUMBAI: Excitel Broadband has elevated its chief operating officer, Varun Pasricha, to the role of chief executive officer, handing the reins to a leader who has already spent nearly eight years shaping the company’s rise.
Pasricha joined Excitel in August 2018 and has since been instrumental in building what he describes as “the most loved broadband brand in the country”. Now, as chief executive officer, he is expected to steer the internet service provider through its next phase of expansion in an increasingly competitive home broadband market.
Before his tenure at Excitel, Pasricha held senior leadership roles at Zomato, where he led sales transformation and served as business head for partner growth across India and the UAE. He oversaw the shift in the company’s advertising model from fixed ad slots to performance driven engagement, migrating more than 7,000 paying clients globally while delivering a 20 per cent upsell on the portfolio.
Earlier, at G4S India, he was senior vice president for strategic business, managing a profit and loss portfolio exceeding Rs 1,000 crore. Over two years, he grew the business by around 50 per cent while improving margins through contract renegotiations and cross selling. He also worked closely with the leadership team as vice president for strategic projects, focusing on corporate strategy, restructuring, and new business launches, including entry into last mile logistics.
His career spans strategy and operations across sectors. At Max Healthcare, he was senior manager for business strategy, working on planning and joint venture rollouts in tier II cities. He co-founded Edventure Online, an education advisory venture aimed at helping students make informed career choices. At Indus Towers, he served as senior business manager in the central strategy team, helping convert the energy vertical from a cost centre into a profit engine.
Pasricha began his career at McKinsey & Company as an analyst, building the consulting toolkit that would underpin his later operating roles.
With a résumé that blends boardroom strategy and frontline execution, Pasricha’s appointment signals continuity with ambition. For Excitel, the message is clear: the company is betting on a leader who already knows where the cables run and where the next connections must be made.
