Brands
Qoruz now allows brands, influencers to connect directly
MUMBAI: Marketing technology company Qoruz has added a ‘Zero Commission Network’ to its platform, which will allow brands to directly engage with micro-influencers, experts, and celebrities for their marketing campaigns. Under the network, influencers will be able to share their campaign fee with the brands on Qoruz’s platform directly thus eliminating the dependence on agents for commission-based influencer outreach.
The network will also be a host of celebrity agencies like Kwan, HC Media, and IOS India along with a vast list of verified popular celebrities among youths like Rannvijay, Karan Wahi, Hoezaay to name a few. The network holistically covers celebrities from various backgrounds such as sports, films, television, music, comedy, art and culture, and more.
Qoruz co-founder Praanesh Bhuvaneshwar said, “Major brands across the world acknowledge the value of influencer marketing and making it an important pillar of their external communication strategy. The new feature added by Qoruz will help brands plan their campaigns at the most optimal cost, using a single interface. With our approach, we are certain to become the partner of choice for more brands and their communication partners for their influencer marketing campaigns.”
Apart from cost-effective influencer discovery, quick and easy outreach, Qoruz’s proprietary AI-powered, multi-contextual engine also offers data-rich analytics about audience demographics, content and overall campaign performance. To add more credibility, Qoruz manually verifies influencers registered on its platform. Some of the well-known clients of Qoruz include PepsiCo, Future Group and MSL, Edelman.
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
