Ad Campaigns
Evocus initiates athlete marketing campaign with 27 Olympians to say Go Clean for The Win
Mumbai: On World Olympics Day, AV Organics is pleased to introduce Evocus Hydration I.V. the ultimate Olympians hydration partner recommended by Olympians. Some of these elite athletes, including Tulika Maan (Judo), Hardik Singh Rai (Hockey), Dilpreet Singh (Hockey), Aruna Talwar (Taekwondo), are amongst 27 other Olympians that recommend Evocus Hydration I.V. for its superior hydration properties, natural ingredients, and performance-enhancing benefits, making it the preferred choice for sports and fitness enthusiasts. The Olympians trust Evocus to keep them at their best, both in training and competition. Discover the difference with Evocus Hydration I.V. and join the movement for a cleaner, more powerful hydration solution.
Evocus founder and MD Aakash Vaghela expressed his enthusiasm about the launch: “We are honored to have 27 Olympians, recommend Evocus Hydration I.V. as their preferred clean hydration drink for their rigorous training. This unique formula meets the demands of modern lifestyles, helping individuals achieve optimal performance and overall well-being. Evocus Hydration I.V. is more than just a drink mix—it represents a commitment to excellence in hydration technology. Some of these Olympians are also participating in this year’s mega sporting tournaments as well representing India in front of the world & we are surely very proud of them.”
Indian footballer Bala Devi said, “As an athlete, staying hydrated is essential and Evocus Hydration I.V. ensures I maintain peak performance levels. Its unique formula keeps me refreshed and ready to tackle any challenge on the field.” Shooter Abhishek Verma added, “Optimal hydration is paramount for peak performance in shooting, particularly regarding focus and maintaining hand steadiness. Evocus Hydration I.V.’s electrolyte blend plays a vital role in my training regimen. It ensures I’m properly hydrated, allowing me to maintain focus and recover efficiently between rounds, ultimately contributing to my performance during competitions.”
Evocus, India’s first natural black alkaline water, expands its product portfolio with the introduction of Evocus Hydration I.V. This advanced beverage blend, featuring Active Absorption Technology, sets a new benchmark in hydration. Naturally sweetened with organic cane juice powder, reduces post-workout fatigue and aids muscle recovery, rejuvenating the body at a cellular level and with no processed sugar, fizz-free, zero fat, zero cholesterol, and zero caffeine, it is a guilt-free choice for those prioritizing health and performance. Enriched with vitamins C, B1, B2, B3, B5, and B12, Evocus Hydration I.V. offers a balanced blend of essential vitamins, minerals, and electrolytes. Formulated with clean, high-quality ingredients, it is free of artificial colors, flavors, and additives, ensuring pure performance enhancement.
Evocus Hydration I.V. goes beyond just hydration, offering a powerful and refreshing way to replenish your body. Packed with a balanced blend of essential vitamins (C, B1, B2, B3, B5, and B12), minerals, and electrolytes, it fuels your performance without the added sugar or fizz of traditional sports drinks.
Evocus Hydration I.V. is available in four delightful flavors: Blueberry, Tangerine, Lime & Yuzu, and Cranberry. It comes in powder form, available in packs of 6, 12, and 24 sachets, starting at Rs 240 for a pack of 6 sachets. The product is now available on the Evocus website, leading e-commerce platforms such as Amazon and Flipkart, q-commerce platforms including Swiggy, and retailers like Apollo Pharmacy, Nature’s Basket, and WH Smith at airports.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
