Ad Campaigns
Scripbox promotes tax saver plan through new campaign
MUMBAI: Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.
Scripbox VP-marketing Manu Prasad said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it. It combines insightful strategic thinking with an engaging and surprising storytelling narrative that is delivered in a fun and empathetic manner.”
The campaign created by Tilt Brand Solutions comprises of online video, radio and office activation in key markets. The campaign very successfully portrays four common ‘taxing situations’ people find themselves in, from January to March, depicted by four different avatars – Tax Kumbhakaran, Tax Bhola, Tax Statue, and Tax Sufi.
Tilt Brand Solutions chief creative and content officer Shriram Iyer said, “This campaign should resonate with every one of us because I’m sure each one of us has been one of these avatars at one point or another in our lives; not surprising, therefore, that this campaign has gained so much traction in just 4 days. These are people who desperately need a solution and Scripbox has the perfect platform for them. It’s been a wonderful experience creating, directing and producing these films and now we’re really excited to see how the rest of the video content bouquet turns out.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
