MAM
WolfzHowl diversifies its strategic talent pool
MUMBAI: Wolfzhowl Strategic Instigations a brand strategy consultancy, soon entering its 6th year of operations working across India and several foreign markets has made a few defining hires to strengthen their strategy talent pool.
Kalyan Challapalli founder and chief of strategy says "Wolfzhowl is rapidly expanding and clients are asking us to partner them on more and more diverse consumer behaviour change, brand strategy and content strategy assignments. At this juncture WolfzHowl does not just need to deepen and consolidate its talent pool but also diversify the talent pool as clients are seeking inputs on multiple aspects of brand and business building consumer engagement.”
Shweta Sinha, with more than 10 years of experience in the science of human behavior, across, design strategy, brand strategy, and advertising strategy and design thinking has been brought in as the strategy lead to form a strong second rung of strategic leadership.
She started her professional journey with creating brand strategies for pharma and healthcare.
This is Shweta Sinha's second stint at WolfzHowl and in her last job she was working with DY works Mumbai leading design thinking and brand strategy on several accounts like Nivea, TBZ, Reliance, Sihasan(a furniture start up)
Commenting on the move Shweta says “I am only too happy to be part of this consumer centric, strategy-first firm that finds innovative ways to solve a plethora of brand and business problems. Once again, I am looking forward to the integrity, passion and rigour that are hallmarks of Wolfzhowl’s unique approach to every project.”
To further the diversification agenda, WolfzHowl has also brought on board a young digital strategist, Maulik Kalamthekar.
Kalyan adds "WolfzHowl is being tasked with a lot of integrated strategy work which is digital first. On an everyday basis we work on creating digital first brand and business building strategies. We are being asked to drive persona led marketing, mine insights from all the data trails that consumers leave, integration and orchestration of brands across digital channels and make brand experiences and activation into engagement driving content for digital as well. To work in partnership with clients and their digital and traditional agencies we needed a digital strategist who loves behaviour change and has an intense love for strategy yet knows digital intimately. Maulik Kalamthekar comes from a data science background with hands on experience of managing brands in the digital space. He comes from WAT consult and has previously worked with Glitch.”
Maulik says, “The future of brands is integrated and Wolfzhowl wants to tackle this with behaviour change. Looking forward to work with a team that has such a media-agnostic approach to crafting bespoke strategies. This is going to be game changer and I couldn’t be more excited about this!
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
