MAM
L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February
MUMBAI: L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai. This unique experiential platform will offer rich experiences spanning fashion, lifestyle, music and dance performances, workshops, food and engaging conversations. L’Affaire 2019 will take place on Saturday, 02 February at The Trees, Vikhroli.
As part of the line-up, L’Affaire 2019 will have renowned fashion designer Vikram Phadnis showcase his couture line in his first show of the year. Actor and model Shibani Dandekar will be the special host for this power packed evening. L’Affaire 2019 will also mark the launch of the Godrej Food Trends Report 2019 which is a compendium of views and predictions from thought leaders of the food industry. Singers Abhijeet Srivastava & Sayantika Ghosh from Boon Castle Media & Entertainment will deliver an enthralling musical performance in the evening.
L’Affaire 2019 will witness some specially curated workshops hosted by industry maestros throughout the day. MasterChef Sarah Todd will be sharing her magic recipes in a session on traditional cooking methods with a modern twist. Acclaimed Chef Saransh Goila will inspire people to balance indulgence with fitness through his engaging session ‘Run to Eat’. Author Kiran Manral will share stories from her book ‘13 Steps to Bloody Good Parenting’ followed by a conversation with radio host and producer Hrishikesh Kannan on parenting being not an exercise in theories but learning on the job.
Joseph Radhik, India’s biggest wedding photographer and the man who captured the most widely shared images of Virat Kohli and Anushka Sharma's wedding, will conduct a workshop on photography and how to use social media meaningfully to connect with your audience. In the evening, ace photographer Jatin Kampani and Joseph will come together for a discussion on ‘Lens’ Talk About It, moderated by Shibani Dandekar.
Speaking about L’Affaire 2019, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “L’Affaire is a curated space that inspires creativity and imagination. The platform is designed for an audience that shares a universal love for discovering nuances of lifestyle. This year at L’Affaire, we aim to invoke all five senses through an eclectic blend of workshops and performances. From book reading workshops, photography masterclasses, food demonstrations, a fashion show to the launch of a food trends report curated with over 100 chefs across the country, L’Affaire 2019 will redefine the future of lifestyle.” She further added, “L’Affaire is a classic opportunity for brands to engage with audiences in a meaningful and experiential manner.”
Themed around ‘5 Senses’, L’Affaire 2019 will provide people an opportunity to explore lifestyle from the vantage points of Sight, Sound, Smell, Taste and Touch through a showcase of exclusive experiences. This gathering will witness the coming together of virtuosos, each with their own set of skills and penchant for exquisiteness. They will share their varied experiences which will touch not only the senses but even one’s soul.
In the midst of a thriving urban metropolis, Vikhroli offers a natural oasis that testifies that urban life and natural beauty can co-exist in perfect harmony. And hence a perfect destination for L’Affaire 2019!
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
