Ad Campaigns
CollegeDekho launches its first-ever brand campaign
Mumbai: CollegeDekho, India’s largest higher education ecosystem announced the rollout of its first-ever brand campaign, underscoring their vision of being a trusted, expert guide to students looking for guidance to find the right college. CollegeDekho is dedicated to creating an ecosystem that helps students find the right college and aids colleges in teaching them better. The new brand campaign embodies their commitment to be the most trusted guide for students on their higher education journey in India and will be launched across TV, OTT, and Digital Platforms, following the launch of their HEART (Higher Education Analytics and Regional Trends) Report 2024.
Talking on the launch of the campaign, CEO and co-founder Ruchir Arora, said, “We have consistently dedicated ourselves to assisting every student in finding the right college and pursuing an outcome-oriented higher education degree. This campaign is meticulously crafted based on the profound insights from our HEART report, and I am confident it will empower millions of students to seek our expert guidance in achieving their ideal career aspirations.”
With only about 11 per cent of Indians above the age of 15 years have attended college, as per the latest NSO Survey, the need for a trusted expert to guide students is more evident than ever. CollegeDekho fulfils this role, assisting nearly 45 lakh students seeking guidance and help them make informed choices about colleges and courses. The campaign captures CollegeDekho’s vision of serving as a comprehensive support system for students on their higher education journey. It primarily targets parents and students seeking expert guidance to navigate the vast landscape of over 54,000 colleges in India, ensuring they find the right college.
Commenting on the launch of the new campaign, CMO Abhinav Upadhyay stated, “Our first ever brand campaign reflects our belief in the power of right guidance altering someone’s life trajectory. The campaign is built around a simple yet powerful insight. Parents do everything they can, sometimes going beyond their means to make their child’s future better. Yet when it comes to choosing a college, they need a trusted expert. Hence at CollegeDekho, we are committed to democratizing access to expert college guidance, ensuring that no dream goes unfulfilled, regardless of a student’s background. Our objective is to provide a comprehensive trusted guidance and learning ecosystem for higher education needs across India. We strive to be the trusted partner for both students and colleges, ensuring outcomes that benefit every student, the society and the country at large.”
As a part of the campaign, the TVC portrays a heartfelt story of a father who meticulously chooses the best for his son right from childhood, ensuring every decision is made with love and foresight. From childhood moments to crucial life choices, the father’s dedication shines through, always providing the right options to secure his child’s happiness and future. This narrative beautifully captures parental care and guidance, aligning with CollegeDekho’s vision of being a trusted guide for students. The brand film launched in five languages underscores CollegeDekho’s role in offering expert guidance. The film aims to remove confusion and evoke trust, thereby differentiating CollegeDekho’s presence as a counselling partner that provides a comprehensive platform for information around college selection.
Over the years, CollegeDekho has significantly expanded its footprint and business. With strong revenue growth and an increasing number of college partners annually, they have been hitting the right metrics in terms of lowered customer acquisition costs and enhanced consumer engagement. The company works with universities and colleges to improve graduate employability and launched “CollegeDekho Assured” which offers students the choice of future-skills-based degree programs in areas such as Artificial Intelligence, Robotic Process Automation, UX/UI Design, and fintech amongst other emerging streams. Aligning with the company’s goals, the program is crafted specifically to bridge the employability gap by curating learning interventions as part of the students’ degree programmes and helping students to be job ready.
CollegeDekho has demonstrated a remarkable growth trajectory, counselling over 1.2 million students and enrolling more than 200,000 students across India. The launch of the new TVC campaign will play a pivotal role in enhancing CollegeDekho’s presence, reinforcing its commitment to guiding students through their educational journeys, and making a significant impact on the higher education sector in India. Their vision is to provide a single platform for all information and access points, by removing confusion, assist students in making informed decisions, and evoke trust by acting like a parent, choosing the best for their child.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
