MAM
Trivago guy Abhinav Kumar joins advisory board of PaisaDukan.com
MUMBAI: Digital marketing strategist and expert Abhinav Kumar, who is also known as the Trivago guy, has joined hands with NBFC-P2P (peer-to-peer) lending marketplace PaisaDukan.com as digital marketing and branding advisor and shall also be on the company’s advisory board.
Commenting on the development, PaisaDukan founder and CMD Rajiv M Ranjan said, “Currently, PaisaDukan.com is growing at a very fast pace, and it is immensely gratifying to have a team of experts to guide us at such a crucial stage. Abhinav will be an asset for us with his vast knowledge and experience in digital marketing. Our aim is to bring digital revolution in Peer-to-Peer (P2P) lending industry and now with Abhinav alongside we’ll definitely realise this goal. It is our pleasure to have such a credible person on the advisory board of PaisaDukan.com.”
Abhinav Kumar said, “P2P lending has been emerged as an alternate banking option worldwide, in India, the industry is at a nascent stage. The industry needs to create awareness amongst unbanked citizens that will bring revolutionary change for the country’s financial sector. Digital marketing has played a key role in many awareness campaigns due to personalised and budget-friendly approach. I believe awareness campaign will also bring many potential investors on board.”
“I am excited to be associated with this leading peer-to-peer (P2P) lending operator in India. I believe PaisaDukan.com has a lot of potency as a brand. I am now associated to take ahead strategy based digital marketing ahead with my expertise in digital marketing,” added Kumar.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
