iWorld
ZEE5 now streaming on all Samsung Smart TVs
MUMBAI: ZEE5, the fastest growing OTT app in the country, announced its partnership with Samsung, the largest selling and most trusted consumer electronics brand. With this partnership, ZEE5 will be available for viewing on all Samsung Smart TVs.
As per the association with Samsung, ZEE5 will be featured in the recommended section to enable easy access for users. This partnership will enable Samsung Smart TV users to access ZEE5 content library depending upon their subscription status.
“Smart TVs are the future of television viewing and as an evolving platform, we consistently strive to keep up with the viewers changing preferences. We believe that owners of Samsung Smart TVs have a keen eye for quality and are willing to invest for a good viewing experience. The technology of Samsung coupled with the content repertoire of ZEE5 will ensure an incredible viewing experience for our subscribers,” said Manish Aggarwal, Business Head, ZEE5 India.
“Consumer-centric approach and meaningful innovation has always been the driving factor for everything we do at Samsung. We are happy to have ZEE5 on our Smart TVs and this partnership is a yet another step towards our ‘Make for India’ commitment,” said Mr. Rajeev Bhutani, Senior Vice President, Consumer Electronics Business, Samsung India.
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
iWorld
Telcos push for unified rules as spam shifts to OTT platforms
Over 80 per cent fraud moves online, operators seek common framework.
MUMBAI: The spam may have left your phone network but it hasn’t left you alone. India’s telecom operators are once again dialling up the pressure for a unified regulatory framework, warning that fraud is rapidly migrating to internet-based platforms where oversight remains far looser. According to industry communication, a leading operator has written to multiple arms of the government including the Department of Telecommunications, the Ministry of Electronics and Information Technology and the Ministry of Finance arguing that tighter controls on traditional telecom networks are inadvertently pushing bad actors towards over-the-top (OTT) communication platforms.
The concern is not new, but the framing has sharpened. What was once an industry grievance is now being positioned as a consumer protection issue. Operators say that tackling spam in silos no longer works, as fraudsters seamlessly shift across platforms, exploiting regulatory gaps. The result: a moving target that traditional safeguards struggle to contain.
Executives point to a clear shift in fraud patterns. OTT platforms are increasingly being used for phishing links, impersonation scams and bulk unsolicited messaging, with industry estimates suggesting that over 80 per cent of spam activity has now migrated online. In this environment, the lines between telecom networks, messaging apps and financial fraud are blurring fast.
At the heart of the industry’s demand is a call for a technology-neutral regulatory framework, one that applies consistently across telecom and internet-based communication services. Operators argue that the absence of uniform safeguards, such as sender verification systems, robust spam filters and clearly defined accountability mechanisms, has created enforcement blind spots that fraudsters are quick to exploit.
The proposal is straightforward but far-reaching. Telcos are pushing for baseline anti-fraud measures across all communication platforms, alongside faster response systems and deeper coordination between ministries. Given the interconnected nature of telecom networks, digital platforms and financial systems, they argue that fragmented oversight only weakens the overall defence.
The broader issue is regulatory arbitrage, the ability of bad actors to hop between platforms based on which is least regulated at any given time. Without harmonised rules, operators say, efforts to curb fraud risk becoming a game of whack-a-mole.
As digital communication continues to expand, the debate is shifting from who regulates what to how consistently it is regulated. For now, telecom operators are making their case clear: in a world where spam travels freely, regulation cannot afford to stay fragmented.
