Brands
Eros Now named ‘Best OTT Platform of the Year 2019’ at British Asian Media Awards
MUMBAI: Eros Now, over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, won the prestigious ‘Best OTT Platform of the Year 2019’ at the British Asian Media Awards.
The prestigious award was presented to Eros Now at a ceremony held at the renowned Kings College, London in the presence of several prominent personalities, including Lord Swraj Paul, for entertaining South Asian audiences by offering an unparalleled library of over 11,000 films, original web-series, music and short format content.
The British Asian Media Awards aim to acknowledge emerging trends and felicitate campaigns that have transcended and connected with the South Asian audience through various mediums. Eros Now, referred to as one the pioneers in the OTT category for its exclusive and compelling content, caters to all age groups.
Commenting on the prestigious win, Eros Digital CEO Rishika Lulla Singh said, “We are delighted for this significant recognition at the British Asian Media Awards. This demonstrates Eros Now’s unprecedented leadership and popular offering for the South Asian diaspora. The win further emphasizes our constant endeavour to deliver the best of entertainment to the growing demand for digital content.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
