Brands
Liberty Lifestyle launches new line of fragrances ‘Scent of Freedom’
MUMBAI: As part of its latest initiative to promote its fragrance line, Liberty Lifestyle showcased its new line of products, ‘Scent of Freedom’, at The Economic Times India Leadership Council. Liberty Lifestyle CEO Adesh Gupta also presented the premium perfume OUDGold to famous F1 racer Narain Karthikeyan at the event.
Speaking about the initiative at the event Adesh Kumar Gupta said, “We are thrilled to be a giveaway partner with India’s most esteem publishing group to showcase our products in Delhi NCR. It is an important market for us and we hope that Liberty Lifestyle Perfumes are a raging success among the young millennial and Gen Z here. Being a part of such a prestigious platform has helped us further strengthen our footsteps in the region and we are also looking at expanding our product portfolio by the end of next year.”
Crafted by a leading French perfume house, Fermenich, which has been instrumental in choosing each scent keeping in mind the Indian culture and the weather conditions, the fragrances are inspired by an unconventional spirit to live free. The new line encapsulates the idea of breaking free from the shackles of the stereotypical thought process and inspiring people to adopt the ‘Scent of Freedom’. Ranging from opulent florals to off-beat ouds, a total of 12 perfumes- 6 for men and 6 for women and aftershave for men was launched by the brand.
The entire range that is priced between Rs 1699 – 2499 has already hit select Liberty Stores across the country along with e-commerce websites like Nykaa, Purplle, Amazon, Flipkart and Infibeam and is also available at exclusive kiosks at The Mall of India in Noida and DLF Promenade Mall, Vasant Kunj, Delhi.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
