Brands
GrabOn partners ZEE5 for subscriber offers
MUMBAI: Couponing company GrabOn has partnered with OTT platform ZEE5 to offer a host of exclusive deals, including discounts on a wide range of products and services, for the latter’s subscribers. These exclusive offers will be applicable on food, travel, electronics, apparel, and groceries.
GrabOn founder and CEO Ashok Reddy commented, “At GrabOn, we always strive to give the best deals and attractive offers to our consumers. With our partnership with ZEE5, our customers will now be able to enjoy the benefits of viewing the exhaustive content library of ZEE5 at discounted prices. This will help us tap into the ever-growing digital entertainment audience and enhance our list of partner brands.”
ZEE5 India business head Manish Aggarwal commented, “Understanding the trends of digital behaviour of our subscribers, we have identified partnerships that reflect their browsing patterns and add value. This is the first time we are partnering with an online discount discovery platform and we are glad to associate with GrabOn, one of the most preferred names in the industry. We understand that the Indian audience is price-sensitive and such associations further strengthen customer commitment through special pricing and discounts.”
In order to avail the benefit, consumers need to log on to the ZEE5 GrabOn co-branded page and click on any offer of their choice. Using the promo code generated, they can enjoy a multitude of discounts/offers.
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
