MAM
Cylndr India creates interactive infinite zoom christmas video for Birla Opus
Mumbai: This holiday season, Cylndr India has collaborated with Birla Opus to create an innovative and interactive Infinite Zoom Christmas Video. Designed to captivate and engage, the video immerses viewers in a vibrant and magical holiday world filled with hidden gifts, twinkling lights, and cozy corners. The interactive nature of the video challenges audiences to explore every detail and discover as many gifts as they can within the infinite zoom experience.
Cylndr India has leveraged cutting-edge technology and creative expertise to bring this holiday video to life, pushing the boundaries of what’s possible in today’s digital content landscape., offering not only a visual feast but also a fun and participatory experience for viewers. The video offers a seamless zooming effect that allows viewers to continuously dive deeper into the scene, finding new surprises and festive elements with every exploration. The collaboration with Birla Opus showcases how interactive experiences can be seamlessly integrated into storytelling.
This collaboration marks a significant milestone in Cylndr India’s ability to deliver dynamic, engaging digital content that pushes the boundaries of creativity and interactivity. The infinite zoom christmas video is an excellent example of how innovative technology can transform the way audiences experience digital media, making it both visually stunning and fun.
The infinite zoom christmas video is now available for viewing across various platforms.
Cylndr India – Creative. Production. New-Age Content
About: Cylndr India
Cylndr India empowers brands with creative, production, and new-age content for their present and future communication goals. As a versatile powerhouse for brands, content creators, and advertisers, it operates across platforms, mediums, and agencies. Cylndr offers end-to-end production, post-production, and new-age content for the virtual world and Web 3.0. Additionally, it caters to live and social commerce services for D2C brands. Cylndr India also provides state-of-the-art production studios with in-house online and offline editing. With a global footprint, Cylndr collaborates with clients worldwide, featuring regional Center of Excellence. At Cylndr, we define it as connected production, where we are linked through data and technology, united by dynamic working, and connected through a global network.
Cylndr is an established content production brand of BMB, which is an overseas subsidiary of Cheil Worldwide Inc.
For more information, visit: www.cylndr.in
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
