Ad Campaigns
Mahindra launches digital campaign #RiseAgainstClimateChange
MUMBAI: At a time when global warming is a burning issue, the Indian multinational conglomerate Mahindra Group has launched a new digital campaign that builds a case for tree plantation encouraging people to #RiseAgainstClimateChange. The entire film which has been uniquely created using recycled waste paper revolves around the idea of celebrating the tree.
The eco-friendly digital campaign goes live today across all the digital channels of Mahindra Rise. Various other activities including social media engagements, contests, felicitation of environment champions will be taken up to spread the word. Moreover, select NGOs will enable people to take action on ground also.
Mahindra Group group corporate brand CMO Vivek Nayer said they not only want to do good in the community, but also aim to inspire others to do good in order to drive positive societal change. According to him, there is a significant impetus on the cause of environment across the world and this film is aimed at driving the message on environment conservation.
“With the #RiseAgainstClimateChange campaign, we’re bringing to the forefront the issue of environment degradation and seeking people’s collective power to address it through the act of planting trees. In fact, to make our message more impactful, we built the sets for our film using only recycled waste paper, ensuring that every aspect of the communication reinforces the cause of conservation,” Nayer added.
A detailed social media listening exercise on social causes in India has been conducted by the Mahindra team where climate change emerged as the second biggest concern for millennials that accounted for over 22 per cent of the conversations online.
“The Mahindra Group has extensive experience in addressing climate change through various initiatives including our Hariyali program that has planted over 15 million trees in the last 12 years. Together we can make a real difference to the environment, and we hope that this film will not only promote better understanding of this cause, but also inspire action from others,” Mahindra & Mahindra group CSR vice president Sushil Singh commented.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
