Brands
Brand Vanesa ramps up its glam quotient; brings Bollywood superstar Kareena Kapoor Khan on board as its brand ambassador
MUMBAI: Vanesa Body Deodorants, the premium fragrance brand for the stylish and confident modern Indian women, has recently signed Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring Kareena to underline the resonance between its premium range of fragrances and the Bollywood superstar.
The partnership is based on the values of style, beauty, and confidence shared by brand Vanesa and Kareena. Its choice of Kareena Kapoor Khan – one of the most graceful, stylish, and confident celebrities in the country – as its ambassador is in line with its core value proposition and is aimed at driving greater brand salience on a pan-India level.
Speaking on the association, Kareena Kapoor Khan said, “Women want to feel confident, stylish, and glamorous whenever they go out, be it to an evening soirée or a mid-day brunch with friends. Vanesa is designed to perfectly cater to this need of not just smelling good, but also feeling good from deep within. Brand Vanesa suits my own personality, which is why I recommend it to modern Indian women who love themselves and also love to express themselves in a self-assured manner.”
Mr. Saurabh Gupta, Director, Sales and Marketing – Vanesa Care, added, “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”
Established in 2007, Vanesa Body Deodorants is a premium fragrance brand designed for the evolved sensibilities of the modern, confident, and glamorous Indian woman. The brand currently offers contemporary and fashionable feminine personal grooming products under its three ranges: Shero, Queen, and Babe.
Brands
HYBE India, Samsung India team up to launch nationwide talent auditions
Partnership aims to discover and support next generation of female performers
MUMBAI: HYBE India has partnered with Samsung India to roll out a nationwide talent audition programme aimed at discovering and nurturing the next generation of female performers in India.
The initiative combines HYBE’s global entertainment expertise with Samsung’s technology ecosystem, offering aspiring artists a platform to showcase their skills and build a pathway into the music and performance industry.
At the core of the collaboration is a multi-city audition drive, supported both online and on-ground. Specially designed Galaxy Audition Studios will be set up across 10 cities, including Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad, within Samsung’s retail spaces. These hubs are intended to give participants a hands-on environment to rehearse, record, and refine their performances.
HYBE India chief operating officer Dahae Lee said the partnership is rooted in a shared goal of supporting young women’s aspirations, adding that the company is committed to guiding talent “from the initial audition stages to the moment of their debut.”
Echoing the sentiment, Samsung India vice president, MX business Aditya Babbar said the initiative is about enabling young women to “be seen and heard on a global stage,” while creating meaningful opportunities through technology.
Participants will be able to use Samsung Galaxy devices to create and submit audition content, from recording vocals to shooting performance videos, making the process more accessible and integrated with everyday tools.
The programme is also being amplified through Samsung’s ‘Show them how it’s done #withGalaxy’ campaign, positioning the initiative as both a talent search and a broader cultural push around self-expression and creativity.
As India’s creator economy continues to expand, the partnership signals a growing convergence between entertainment and technology players. By combining infrastructure, reach, and storytelling, HYBE India and Samsung are betting on a new wave of performers ready to step into the spotlight.
