MAM
Ooyala drives efficiencies for media prima
MUMBAI: Ooyala, a leader in content production, distribution and monetization solutions, is powering content management, syndication, and distribution for Media Prima Berhad (“Media Prima”), Malaysia’s largest integrated media company, bringing them greater efficiencies and cost savings in their content delivery and distribution business. As a result, Media Prima has reduced the time taken for online content preparation and processing time by up to 80% and now distributes content to their digital channels and partners in a timely manner.
Media Prima, a digital-first content and commerce company, offers exciting video content via their Over-The-Top (OTT) service tonton, and through various platforms and partners like Youtube, Dailymotion, Facebook and Viu.
“Media Prima’s goal is to expand our digital reach and offer the best content to our audiences through different channels. Time to market and operational efficiencies are key to our success in expanding our business,” said Rafiq Razali, Chief Executive Officer Media Prima Digital. “With the Ooyala Flex Media Platform powering our online content management business, we are confident that we can add content syndication partners easily and deliver content to them in a timely manner.”
Ooyala Flex Media Platform, the fastest growing media asset management and workflow automation solution used by the world’s most innovative content owners to simplify millions of video workflows, provides Media Prima with a unified system for efficient content and metadata collection from various sources, and automated content processing, syndication and distribution according to pre-set business rules.
“Media Prima’s content is highly sought after in the region,” said Jonathan Huberman, CEO, Ooyala. “We’re excited to help them cut out the complexities of content management and distribution so that they can get content to market faster at a lower cost.”
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
