MAM
Lumenis salutes women with ‘No more stretch-marks’ Campaign
MUMBAI: Lumenis India Pvt. Ltd., the world’s largest energy-based medical device company for surgical, aesthetic and ophthalmic applications today announced a campaign ‘No more stretch marks’ to salute women who are shaping the world every day.
The campaign is aimed at conducting awareness among women with specific requirement to remove stretch marks and body scars, and runs on both digital medium as well as off line medium by conducting events across various centers. Prominent dermatologists across various cities are participating in this campaign by sharing their experiences and offering special promotions to celebrate the occasion of International Women’s Day at their respective centers.
At the launch of the campaign, Mr. Bijal Shah, Country Manager, Lumenis India, said, “The newly launched campaign is a part of our awareness initiative, identifying prominent clinics across the country alongside running awareness programs on scar management. We feel great that Lumenis ResurFX technology is a one-stop solution provider for women who have been searching for quick and permanent solutions for their scar management & skin rejuvenation.”
Stretch marks can affect people of nearly all ages and skin types. Skin damages are caused due to injuries, burns, skin infections or any disease which may heal but leave behind scars.
Talking of the problem of stretch marks, Dr Abhiraj Thakur and Dr Tavinder Thakur said, “Stretch marks are very common. People develop stretch marks when there is rapid stretching of the skin, for example during times of quick growth or weight gain, and pregnancy. The revolutionary ResurFX resurfacing technology offers remarkable results on scars and in anti-ageing treatments making the skin look younger, glowing and healthy.”
ResurFX is tailored to address the early signs of ageing and it gives noticeable results for skin texture & overall skin appearance. The patient can experience “lunch time treatment” with minimal downtime and return to their busy lifestyle.
Gurgaon-based leading dermatologist Dr. Seema Oberoi Lall described the campaign as a great initiative designed around International Women’s Day. “Up to 90% of women get stretch marks during pregnancy and ResurFX technology is a permanent and effective solution with desirable outcomes,” she said.
Mumbai-based ace dermatologist Dr. Swati Srivastava said, “ResurFX is an innovator in the laser segment for treatment of stretch marks and gives visible results
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
