Brands
Groyyo promotes MD Nitin Jain to co-founder
MUMBAI: B2B fashion manufacturing technology company Groyyo has elevated its managing director (exports) Nitin Jain to the position of co-founder.
Nitin, who spent the early years of his career leading sales and marketing at Wearwell Industries (his last employer) – building its global order book from the ground up – played a significant role in architecting Groyyo’s exports shift.
“Our exports business could not have gotten to the scale and quality it has without his painstaking effort and drive ,” said Subin Mitra, co-founder & CEO, Groyyo. “He has been pivotal in scaling our order book in regions like the UK and EU, bringing on-board strategic customers like Next, John Lewis and Mango. We are confident his larger role will not only enable us to double down on these markets but also expand into newer and more exciting ones like Australia and South Korea.”
Nitin joined Groyyo on its journey from day one. He said he was looking at accelerating the company’s exports business “enabling more and more SME’s to take their business global and work with some of the most marquee clients globally. Our focus will be to leverage Groyyo’s design, manufacturing and supply chain capabilities to not only go deeper within our existing clients but also form additional strategic partnerships in newer markets.”
Groyyo, which was founded in 2021, has seen its exports business grow three times in the past two years and is rapidly expanding in markets such as the US, UK and EU catering to some of the largest fashion and lifestyle brands in these regions.
Backed by global investors such as Tiger Global and Alpha Wave Global, it raised $5.5M in venture debt from Trifecta Capital and Lighthouse Canton earlier this year.
Brands
EaseMyTrip named among India’s most trusted brands for 2026–27
Travel platform earns recognition for service and reliability
NEW DELHI: EaseMyTrip has been recognised among the Most Trusted Brands of India 2026–2027, underlining the strong confidence travellers place in the online travel platform and its customer focused approach.
The recognition was announced at the sixth edition of the platform organised by Team Marksmen Network, with Business Standard as the media partner and India Today as the televised partner. The initiative honours companies that have built lasting credibility through consistent service, innovation and ethical business practices.
Brands included in the list are selected through a structured evaluation conducted by Coherent Market Insights. The process combines large scale primary research with secondary data analysis and examines parameters such as authenticity, transparency, customer experience, governance practices and consistency of service.
Over the years, EaseMyTrip has built a strong reputation in the travel sector, helped by its customer first strategy and features such as its widely recognised zero convenience fee model. The platform focuses on simplifying travel planning while offering competitive pricing and reliable services for travellers in India and overseas markets.
EaseMyTrip chief executive officer and co-founder Rikant Pittie, said the recognition reflects the trust that users have placed in the platform. “Trust has always been central to EaseMyTrip’s journey. Being recognised among India’s most trusted brands reflects the confidence travellers place in our platform. We remain committed to improving travel experiences through innovation and dependable service,” he said.
The company continues to expand its technology driven ecosystem while strengthening its presence in global markets. The latest recognition highlights its growing role as a preferred travel partner for users seeking convenient and trustworthy travel experiences.
