MAM
Ranjeev Vij joins Ogilvy Delhi as managing partner
MUMBAI: Ogilvy has announced the appointment of Ranjeev Vij as managing partner of its Delhi office. In his new role, Vij will report in to Kapil Arora and will be responsible for the running of the Delhi office operations along with recently appointed managing partner, Amarinder Butalia.
The Ogilvy Group-North president Kapil Arora said, “I am glad to welcome Ranjeev into the Ogilvy family. With his rich and varied experience, he brings to the table a great combination of brand building capability and modern marketing knowhow, both skills that will greatly benefit our clients in Delhi.”
Speaking on his appointment, Ranjeev Vij said, “Ogilvy is like homecoming for me. The energy and the enthusiasm each person in the organization has for creativity and craft is exceptional and I have unshakable faith in its talent. I believe with my hybrid work experience, I will be able to add value to our clients and deliver on the One Ogilvy vision – that helps bridge the gap between traditional and digital landscape and envisages an integrated offering built around client needs.”
With over 24 years of experience across advertising, digital, consulting, and PR, Vij was leading the Zeno Group in India, in his previous role. Besides contributing to and shaping a number of brand journeys, He is also responsible for the setting up of Proximity – BBDO India’s Digital, CRM arm and also for starting the Digital Marketing Services unit for Cognizant in the UK, in his earlier stints.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
