MAM
Whirlpool India wins 2 prestigious iF Awards 2019 For Design Excellence
MUMBAI: Two products from Whirlpool India have been honored with coveted iF Labels at the iF DESIGN AWARD 2019, one of the world’s foremost design competitions. The newly launched – Bloomwash Pro and Ace XL bring to life truly effective user-friendly design along with a bold new aesthetic to modern kitchens. The Whirlpool brand also won an award in its premium Global Range – W Series that was recently launched in India for its 4-Door Refrigerator.
Over its 66-year history, the iF DESIGN AWARD has become one of the world’s most prestigious design competitions and is recognized as an arbiter of quality for exceptional design. Judged by an international panel of design experts and awarded annually, the prized iF Labels are presented to products that are considered outstanding in their field. This year Whirlpool brands were evaluated within a highly competitive field that included over 6,400 entries from 50 countries.
“At Whirlpool we continuously strive towards understanding our consumer’s needs and offer products that are a perfect blend of design, technology and innovation. One that not just delights with its performance, but is also reflective of the contemporary lifestyle” – said Sunil D’Souza, Managing Director, Whirlpool India. ‘’We are happy to have received iF DESIGN AWARDS for recognizing our product innovations at Whirlpool. And it only strengthens our commitment to continue to listen to the consumer’s voice to keep offering products that are both meaningful in purpose and demonstrate exceptional designs.”
Bloomwash Pro Fully Automatic Washing Machine (Whirlpool India)
The Bloomwash Pro is a perfect blend of form and function. Its exceptional design can be experienced in every detail – from its elegant edge to edge black glass top that gives an infinity view without any breaks to the high quality chrome bar that evokes a sense of exclusivity. Add to that it’s compact form factor that makes it ideal for smaller spaces in the urban living. Beneath the ultra-modern looks the machine comes with a steel impeller and triple nozzle spray that offers class-leading performance. With interiors that showcase meticulous craftsmanship, it also offers resource-saving features to ensure a superior wash experience.
ACE XL Semi-Automatic Washing Machine (Whirlpool India)
The Ace XL is a culmination of progressive aesthetics and unique craftsmanship that showcases a Hi-tech, premium and robust looking product. Part of a new generation of appliances featuring Whirlpool’s futuristic design language, the new ACE XL offers aesthetically-appealing gentle curved surfaces, rounded corners, clearer interfaces and easy-to-understand icons make day-to-day interaction a wonderful experience.
Whirlpool W Series 4 Door Refrigerator (Whirlpool Brand – Global Range)
Mirroring contemporary home design trends this Advanced 4-Door Refrigerator with polished aluminium blade and elegant full-width black interface seamlessly complements any living space, while offering a more intuitive user experience. A design marvel, the doors open to a panoramic view of the interiors the slowly gets illuminated by a large LED panel with Gradual Lighting technology. Powered with Whirlpool’s 6th Sense Technology and a Convertible Freezer, it ensures precision cooling for optimised food preservation and customisable storage options.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
