MAM
GoQuest Digital Studios presents ‘The Sound of Horsepower’ in association with global motorsports brand Motul, a one-stop motorsports content destination for Indian audiences
MUMBAI: Shiny race track, burning tyres, the best automobiles and edgy racing action, if this is what sets your heart racing then you have a brand new channel ‘The Sound of Horsepower’ delivering the perfect content for you. The voice of the channel is primarily devoted to showcasing motorsports themed content.
To give the audiences a taste of what is to be expected, GoQuest Digital Studios, in association with Motul and Throttle97, developed a show featuring 14 passionate drivers, who raced their mean machines at the majestic Buddh International Circuit in Greater Noida to notch up the best lap record. The sleek supercars, their passionate owners and the anticipation of seeing these beasts being pushed to the limits kept the circuit abuzz with excitement, giving ‘The Sound of Horsepower’ a perfect flag-off. Throttle97 is a private club of more than 100 sportscars owners who love to test their cars on different road surfaces across the country.
Commenting on the channel, Mr. Preetam Goswami, Marketing Head, Motul India said, “The Sound of Horsepower is the ideal platform to develop sizeable viewership on motorsports in India. It promises to bring the best of action from the world of racing through shows with high quality production, an exciting narrative and incorporating other elements that appeal to the new Indian sensibilities. Moreover, it is also the perfect way to launch brand Motul in India, by associating with a platform devoted to showcasing the best from the world of automobiles. “
About the event at the Buddh International Circuit, Preetam further added, “Witnessing these supercars move away from the drudgery of Delhi-NCR traffic to truly express them on the BIC was a breathtaking experience. Additionally, the quality, applicability and promise of Motul’s products for a superior performance were on full display as the cars in the competition used them. Kudos to the GoQuest Digital Studios team for capturing every bit of the on-track action and expressing it through the show! As it continues to develop more such content, we are certain that ‘The Sound of Horsepower’ will contribute immensely to develop and nurture the cult of motorsports enthusiasts in India.”
Darshan Bhatt, Director and Business Head, GQDS explained the grand vision behind ‘The Sound of Horsepower’. He said, “With an iconic brand such as Motul on board and making its foray into the Indian market, we thought it was the right time to build on our experience with developing motorsports content to start a range of shows that will provide the ultimate high to motorsports fans in the country. The 14-supercar event at the BIC marks just the beginning of this vision. Our vision is to make ‘The Sound of Horsepower’ a brand synonymous with content to show how motorsports & sports can deeply influence societies around the world. Currently, the aim is to make the obsession with racing reach a fever pitch in India through high quality dedicated content.”
As the action at the BIC intensified, so did the intensity with which the supercar owners pushed their beasts. At the end, the Porsche 911 Turbo S driven by Siddhart Desai of Mumbai (Throttle97 Club) clocked the 6th fastest lap record ever at BIC! The contest has set the tone for things to come, establishing ‘The Sound of Horsepower’ as India’s premier destination for the best motorsports content.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
