MAM
iProspect India to handle SEO duties of Godrej Interio
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of one of India’s largest furniture brands, Godrej Interio. The account was won after a multi-agency pitch.
As part of the mandate, the agency will provide SEO services to the brand and will service the account from its Mumbai office. Godrej Interio is building its online business, wherein now one can order furniture online and get it delivered to their doorstep, as it plans to expand its business footprint across the country.
Commenting on the win, iProspect India CEO Rubeena Singh said, “Godrej Interio is a leading name in furniture business. And as it plans to strengthen its online footprint across the country, we look forward to support the brand in its omnichannel expansion plans. We are excited to provide Godrej Inerio opportunities to enhance their business performance that will help the brand reach out to the right customers in its next phase of growth.”
Godrej & Boyce Mfg Co Ltd head- ecommerce Ashish Jain said, “Godrej Interio is leveraging technology to create an omnichannel experience for its customers across India. The brand will soon launch its e-commerce website and introduce other digital touch points to deliver superior customer experience across all channels. iProspect joins us at a crucial junction, as we strengthen our online presence.”
The agency services e-commerce players like Pepperfry, Metro Shoes, Kalki Fashion, Nykaa, and Grofers as its client across its offices.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
