DTH
Sun Direct introduces long duration regional packs
MUMBAI: The popular DTH operator in South India, Sun Direct, has introduced long duration regional packs. According to reports, the newly introduced DPO packs come with a validity of up to six months covering languages Telugu, Tamil, Kannada, Malayalam, Marathi, Bengali and Odia.
A three month long duration pack is also available with the six month variant. Subscribers can also avail a discount of about 7 to 10 per cent if they want to opt for these packs. Earlier, another leading DTH player Tata Sky launched Annual Flexi Pack with a recharge credit of one month.
Before the new TRAI tariff regime came into effect, every DTH operator had long duration packs which had good demand among consumers. With the changes in pricing, the DTH players are now rolling out new packs to prevent churn rate.
