Digital
PerformAce snares Tania Kundnani as product business head
MUMBAI: This postgraduate diploma holder in marketing and sales from Jaipuria Institute of Management has traveled a distance in her career over the past 19 years with her motto being “I like challenging myself.”
Tania Kundnani today announced on Linkedin that she has been hired as business head of martech agency PerformAce based in Gurugram and founded in 2023 by Saurabh Gaur.
She began her full time career at The Times of India, Bangalore as an assistant manager key accounts where she stayed for nearly three years. From there she shuttled between Mumbai and Delhi first as a regional manager west ( focus) and senior manager First Post at web18 and Mobile18. Then she transferred to Quintillion Media as regional manager (west) for a year, then Scoop Whoop Media as regional manager -west & south, again for a year.
Following these postings, she had two-year long stints each with Times Internet (regional manager west & south) and Hotstar (digital sales), before staying for periods less than a year at Mad Influence (business manager west) and Aditya Birla Capital (digital manager).
Her last four jobs were in Mumbai and then she shifted back to Gurugram to work with PublLve where she stayed for a year and four months, when she got the offer to join PerformAce earlier this month. Her focus throughout has been on selling – either solutions or services or content a- client management and business development.
At PerformAce – which has products like Audience X, NativeHub, Vision TV, Canvas and AdVance – she has been given the responsibility of developing the business for the last product.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
