MAM
Gits Food’s launches new ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign
MUMBAI: Gits Food Products Pvt Ltd has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the fresh new TVCs contain two delectable stories centered on its breakfast and snack mixes.
The TVCs emphasise on the day-to-day problems faced by families and Gits mixes make life stress free. Authentic recipes are one of Gits’s strongest pillars, thus the TVC showcases regional ethnicities to establish this.
Links: Gits Breakfast Mix
Commenting on unveiling the new TVCs, Gits Food director – sales and marketing Sahil Gilani said, “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”
Brands
ABBY Awards 2026 names Akali, Tulsian, Chakravarty as jury chairs
The Ad Club taps top creative leaders as Goafest 2026 jury line-up takes shape
MUMBAI: The Ad Club has unveiled the jury chairs for the ABBY Awards 2026, powered by The One Club for Creativity and The One Show, bringing together a mix of seasoned creative leaders across key categories.
Praful Akali, founder and MD of Medulla Communications, will chair the Health category. Known for his strong track record in healthcare communications, Akali has picked up multiple global honours over the years, including wins at Cannes Lions Health, Clio and the Effies. His campaigns, such as Last Words and Last Laugh, have been recognised for blending creativity with measurable effectiveness.
In the Design category, Neha Tulsian, founder and executive creative director of NH1 Design, takes the helm. Tulsian brings a global perspective shaped by experience across London and India, along with stints on juries for D&AD, ADC Awards and Pentawards. Her work focuses on strategic branding that drives business outcomes, and her studio has earned multiple international accolades.
Meanwhile, Ashish Chakravarty, managing partner and chief creative officer at Garage Worldwide, will chair the Audio and Radio category. With over two decades in the industry, Chakravarty has amassed more than 500 awards globally and was recently ranked the top creative professional in India by Campaign Brief Asia.
The appointments come as preparations gather pace for Goafest 2026, where the ABBY Awards will be held from May 20 to 22 at Taj Cidade de Goa Horizon.
With a jury line-up that blends experience, global exposure and category expertise, this year’s ABBY Awards look set to raise the bar for creative excellence, while keeping a sharp eye on work that delivers both impact and effectiveness.
