e-commerce
RBNL’s chief financial officer Asheesh Chatterjee takes on the additional role of the company’s chief business officer
MUMBAI: Reliance Broadcast Network Limited (RBNL) announces the appointment of Asheesh Chatterjee in the role of ‘Chief Business Officer,’ in addition to his current responsibility of serving as ‘Chief Financial Officer’ of the company. During the last year, Asheesh has been instrumental in bringing together his rich experience and understanding of the media industry to guide the Revenue and Business support teams across the company apart from his usual role of managing Finance, Legal, IT & Digital Transformation. With his deep knowledge of the business since the past 8 years, Asheesh has been contributing in developing practices to help both the radio network’s external as well as internal stakeholders to increase business efficiency, manage costs effectively and deliver great services to clients.
Commenting on taking on an additional role, Asheesh Chatterjee said, “It’s a pleasure to be taking on the additional position of Chief Business Officer at the company with which I have been associated for 8 years. In keeping with BIG FM’s core ethos, I intend to give it my best in taking the company into its next phase of development.”
Speaking about Asheesh’s appointment in his new role, Abraham Thomas – RBNL CEO said, “Since his appointment in 2011, Asheesh has been an asset to the company, significantly contributing towards developing practices that enhances business efficiency, manage costs effectively and deliver great value to clients. Over the last year, he has driven the Revenue, Finance and Business support teams to meet the company’s objectives.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
