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The widest & whackiest Bollywood slumber Party of the Year
MUMBAI: Brace up for some quirky bedside conversations, saucy revelations and celebrities at their naughtiest best on Season 2 of the VOOT Original , Feet Up with the stars -Presented by Nestlé KitKat and co powered by OLX . In this one of a kind intimate chat show hosted by one of India’s most celebrated fashion stylists and fashion Director Vogue, Anaita Shroff Adajania invites the stars to get all their sass, candour & designer pyjamas along! So get ready for some delicious secrets, provocative conversations and unending laughter between the sheets, streaming now on VOOT with a new episode every Sunday.
Known for its intimate & personal conversations, the VOOT Original Feet Up with the Stars – Season 1 redefined the genre of chat shows. Gone was the red carpet look, the couch and the gossip, only to be replaced by celebs in nightwear, talking about themselves, their lives and their bedroom fetishes!
Season 2 raises the bar even higher with the current hot favourite of Bollywood, Vicky Kaushal bringing his `josh’ in bed for the opening episode. From crunches to seducing in chaste Punjabi, Vicky is a revelation on the show! The lovely & gregarious Taapsee Pannu shares her favourite fantasy and the newest kid on the block Siddhanth Chaturvedi a.k.a MC Sher sings an original composition only for Anaita and the fans of Feet Up with the Stars.
All set to launch the second season, Monika Shergill, Head of Content at Viacom18 Digital Ventures (VOOT) said, “Voot is a young platform with a huge skew of younger audiences that are constantly craving for cool, trend setting original content. Feet UP with the Stars in its first season really cut through the clutter of chat shows due to its intimate atmosphere and for the first time very personal and cosy, in bed conversations with the Bollywood stars. Season 2 will take the sassiness of this VOOT Original to the next level with the superlative line up of new stars and their candid conversations.”
Commenting on the comeback of the show, Anita Horam, Director of Video at Conde Nast India said, "With Feet Up with the Stars, we have used our unique vantage point and access to Bollywood A-listers to create a never seen before chat show format that gives viewers a chance to get to know a whole new & naughtier side of their favorite bollywood A listers. Season 2 gets even bolder and better!”
Commenting on the association, Mr. Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India, said “We are delighted to associate with ‘Feet up with the Stars’, a show that resonates with the KITKAT’s belief of taking a break from the grind. With an array of stars, we are confident that Season 2 of the show will be loved by all.”
Apoorv Pandey, Lead Digital Marketing and Customer Lifecycle Management at OLX said: “OLX's new brand logo and tagline – SET HAI is conceptualized to attract millennial population of India and therefore, VOOT becomes an ideal choice for its captivating content and growing viewership.
With this integration, we unravel some really interesting aspects of the lives of some of India's youth icons. Such integrations help us capture long lasting mind space of online video audiences. Original content in form of web-only series are extremely popular with the youth today and through this integration, we aim to seamlessly explain the concept of our new brand language effectively.”
Now streaming on VOOT, the second edition of ‘Nestlé KitKat Presents Feet Up with the Stars Co-Powered by OLX”, promises to be more spicy and chic with its fun , new line up of Bollywood stars.
So get ready to catch these stars put their feet up, bring some oomph and indulge in unfiltered Bollywood drama in the latest VOOT Original “Nestlé KitKat Presents Feet Up with the Stars Co-Powered by OLX”.
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Lessons from global media markets on building enduring content franchises
Rose Audio Visuals COO and CFO Mitesh Patel.
MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that travels, evolves, and compounds over time.
At Rose Audio Visuals, this shift is central to how we think about content pitching and creation. We are no longer in the business of just making shows. We are in the business of building IP ecosystems.
From Hits to Franchises
Globally, the most successful content is designed to extend beyond its first outing. It travels across: Seasons, Platforms (TV → OTT → Digital), Formats (series → spin-offs) Shows like Stranger Things and Money Heist are not just successful series they are multi-layered franchises with global recall, fan engagement, and long-term monetisation. The key learning is simple: If content cannot scale beyond one season or one platform, it remains a project not a franchise.
Local Stories, Global Impact
One of the most powerful global trends is the rise of culturally rooted storytelling. Platforms today reward local authenticity combined with universal emotion. Stories that are deeply regional are no longer limited by geography they are amplified by it. Consider the global impact of Squid Game or India’s own Sacred Games. The takeaway is clear: The more authentic the story, the greater its potential to travel if the emotion resonates universally.
Monetisation Begins After the First Window
A critical global learning is that the true value of content is not realised at launch, it is realised over time.
Strong franchises unlock multiple revenue streams: Licensing, International remakes, Brand integrations, Digital extensions , Events and immersive experiences
Global players like The Walt Disney Company have mastered this approach, turning content into long-term ecosystems that extend far beyond the screen.
The first window is just the beginning. The real value lies in what follows.
At Rose Audio Visuals, we increasingly evaluate projects not just on commissioning value, but on their long-term franchise potential.
The Rise of Creator-Led Franchises
An important global shift is the emergence of creator-led IP ecosystems.
Creators today are not just content producers they are building full-scale franchises across platforms, formats, and businesses.
A powerful example is MrBeast. What started as YouTube videos has evolved into: Multiple content formats, Global audience scale , Brand extensions and businesses, High-impact experiential content This is a fundamentally different model digital-first, audience-owned, and infinitely scalable.
This model is still in its early stages in Indian but it represents a massive opportunity.
The next wave of Indian content franchises may not come from traditional studios alone but from creators who think like media companies.
Balancing Data with Creative Instinct
Streaming platforms today are deeply data-driven. Data helps Identify emerging genres, Predict audience behaviour , Inform commissioning decisions However, global experience shows that data alone does not create hits. Data informs scale, but storytelling creates impact.
Talent is the Foundation of Franchises
Enduring franchises are rarely accidental they are built through long-term creative partnerships. Globally, there is a clear focus on nurturing Actors, Writter, Show runner and director. Franchises are not built on scripts alone they are built on creators. This is an area where we continue to invest deeply building long-term relationships with talent rather than project-based collaborations.
Multi-Platform Thinking from Day One
Content consumption today is inherently multi-platform. A successful show must be designed not just for its primary platform, but for: Short-form extensions, Social media amplification, Digital-first engagement. Every show today needs a second life beyond its original format.
India: A Market at an Inflection Point
India today stands at a unique moment in its content journey.
We are seeing significant opportunity in Regional markets (Telugu, Tamil, Marathi and others) Emerging formats such as micro-dramas, Scalable, franchise-driven fiction IP
India does not lack stories. What we have historically lacked is structured franchise thinking something that is now beginning to evolve.
The Way Forward
The biggest lesson from global markets is this: The future belongs to companies that do not chase hits, but systematically build franchises. Because while hits may deliver immediate success, franchises create long-term value, recall, and compounding growth.
At Rose Audio Visuals, this belief shapes how we develop, greenlight, and scale content across platforms.
For content companies today, the question is no longer “Will this show work?” It is: “Can this become a franchise?”
A Personal Note
Having worked across content, business, and strategy, one thing has become increasingly clear to me, the most valuable companies in our industry will not be those that create the most content, but those that create content that endures.
Building a franchise requires patience, conviction, and a long-term lens something that the industry is only now beginning to fully embrace.As we continue this journey at Rose Audio Visuals, our focus remains simple: to move from volume-driven creation to value-driven storytelling. Because in the end, stories may start conversations but franchises build legacies.
