MAM
Usha International announces initiatives to celebrate continued association with Mumbai Indians
MUMBAI: Usha International, one of India’s leading consumer durables companies continues its association as an official partner for the sixth consecutive year with Mumbai Indians. As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers.
To celebrate this association and leverage the cricketing season, a TVC featuring Rohit Sharma, Jasprit Bumrah, and Kieron Pollard having a great time with children in a ‘Learn and Create’ workshop with Usha sewing machines is already on air across channels. In a consumer offer effective from April 10, an Usha iron worth INR 800 will be given on the purchase of any Usha Janome sewing machine. This offer will last till 31st May, or till stocks last. Additionally, an online contest will be held on the days when the Mumbai Indians team is playing. Participants have to answer three questions asked on the day and one lucky person to have answered all three answers correctly will win an Usha Janome Wonder Stitch Plus sewing machine worth INR 18,000 on every match day.
Commenting on the association, Mr Harvinder Singh, President – Appliances and Sewing Machines Business, Usha International, said, “We are delighted to continue our association with Mumbai Indians. This association gives us a great opportunity to strengthen our consumer connect across categories, especially sewing machines.” This association further aligns USHA’s brand ethos, ‘Play’, as the brand has always been supportive of numerous sporting initiatives in the country including Ultimate Flying Disc, National Athletics Championship for the Blind, grassroots football development, Ladies Amateur and Junior Golf, and Cricket for deaf.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
