Kids
Nickelodeon launches new ‘Back to School’ range; tells kids “School is Fun Nick Toons Ke Sang”
MUMBAI: It’s that time of the year again – a new and fun filled school term is set to begin. To make for an amazing start, Nickelodeon launches a new range of their Back-To-School products for children. From Dora to Motu Patlu to Super kid Shiva, the new range of school-going products will bring all kids close to their most favourite Nicktoons. With an extensive range of trendy bags, colourful water bottles, pencil boxes and many more, kids will have a plenty to choose from to make their new session enjoyable.
Whether you support Team Shiva or the Motu Patlu Hero Squad, the new product range will make going to school more fun. If you wish to become a curious explorer like Dora or save the world like Paw Patrol, probably be a leader like Peppa or be enthusiastic like Masha, there is something for everyone in this range. Viacom18 will introduce the series of products with #NickToonsAtSchool campaign under the brand Nickelodeon. By making Nicktoons a part of their school lives, the brand envisions to heighten engagement amongst kids.
The campaign reflects how toons are the best friends to have fun with while highlighting the diversity in the range. The new collection stands out for its display of vibrant colors and distinctly curated designs that will have an instant connect with the kids and their parents.
Speaking about the launch of the upcoming range of products, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “With sustained efforts to cater to kids and their interests, we bring better and more exciting additions to our Back-to-school range. With newly introduced toons like Paw Patrol, Peppa Pig and Masha and the Bear, the new range of consumer products will keep the kids hooked onto their favourite on-screen characters.”
He further added, “From pre-schoolers to kids to teen-tweens, the range offers something for one and all. Like every year, we hope parents and kids opt for these new products to make their school life enjoyable.”
Viacom18 Consumer Products’ Back to School range will soon be available for consumers across key retail stores and e-commerce websites so that the new school session is worth it!
What are you waiting for kiddos? Grab your shopping bags and get some cool back to school range for your new school session!
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
