MAM
HP announces significant upgrade to post-sales services for smart tank printers
Mumbai: HP India announced a significant upgrade to its after-sales service offerings for HP Smart Tank printers, aiming to provide a seamless and uninterrupted experience for customers. As part of this initiative, HP has launched the “Consider it Done” campaign, emphasizing its commitment to 24/7 support in 10 languages for its Smart Tank printer range.
Recognizing the unique challenges faced by businesses and customers, HP has upgraded its customer service operations to cater to the diverse linguistic needs of Indian users. HP will now offer 12-hour, 7-day phone support in 10 languages, ensuring customers receive assistance in their preferred language. Additionally, HP has introduced 24-hour, 7-day support via WhatsApp in 10 languages, offering a convenient way to get help anytime. The supported languages include English, Hindi, Tamil, Bengali, Malayalam, Assamese, Telugu, Odia, Marathi, and Kannada. For installation and repair needs, customers can also log cases through the HP website, streamlining the support process.
HP India senior director of printing systems Sunish Raghavan said, “At HP we understand Indian businesses and how they take pride in the trust that their customers have on them. Printer breakdowns can significantly disrupt operations, which is why we are committed to offer comprehensive support to minimize downtime. We have re-engineered our customer service and support for our Smart tank range of printers to ensure we are accessible to our customers 24*7. “Consider it done” campaign is an attempt to connect with the “can do” attitude of these business owners and to give them the confidence that HP smart tank printers will never let them down.
To highlight the 24/7 customer support available with HP Smart Tank Printers, HP has introduced a multi-film campaign for its enterprise customers. The campaign features a business owner as protagonist, showcasing their pride in their work and the critical role HP printers play in their success. When a printer malfunctions, the business owner connects with HP’s 24/7 customer support, allowing them to continue their daily operations without interruption. By addressing printer downtime, HP aims to empower small business owners to focus on what they do best running their businesses and serving their customers. This dedication is encapsulated in the “Consider it done” tagline, emphasizing HP’s commitment to reliable and prompt service, which echoes the sentiment and work ethic of business owners.
The essence of the campaign is “trust”—recognizing the vital role trust plays for business owners. HP Smart Tanks have improved consumer support to ensure that, even in the worst circumstances, the trust that consumers place in business owners, and the trust business owners place in HP Smart Tank printers, remains unbroken.
Sharing her thoughts on the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said ‘For an SME, their word is key to running their business. Naam aur kaam se jaaney jaatey hain woh. This is the insight we took forward in our campaign for HP Smart Tank printers that understand and uphold this very sentiment. Brought alive by stellar performances from Aparshakti Khurana and R.J Balaji.’
Conceptualized by Lowe Lintas and released in nine languages, the films, starring Aparshakti Khurana in the North and R.J. Balaji in the South, capture the pride business owners feel and highlight how HP’s reliable service supports their enterprises.
The campaign is amplified through TV, OOH, digital platforms, and on-ground activations.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
