News Broadcasting
PM’s exclusive interview #bharatparmodi with Republic Bharat sets the agenda for the 2019 General Election and delivers smashing results on its social and digital assets
MUMBAI: At 8 am on Friday, Republic Bharat aired Prime Minister Narendra Modi’s first Lok Sabha election interview, which was given to Republic Media Network’s Editor-in-Chief Arnab Goswami. Causing ripples not only across the political spectrum but also making global headlines, the #ModiSpeaksToBharat interview set new records on traction, engagement and impressions on the digital space.
Benchmarking news highs on digital media, the #ModiSpeaksToBharat interview recorded a whopping 2.6 Billion impressions on social media during its playout. Trending just 7 minutes into the first playout on Republic Bharat, the Prime Minister’s interview trended for more than 6 hours non-stop across the country. With 333 tweets per minute for the first 48 hours, the interview generated immediate virality on the digital space.
The scale of engagement was unprecedented, with the interview recording a staggering 44.6M watch minutes across live and VOD assets.
In terms of content, the interview had 35 major national headlines which became the focus of the political opposition within minutes of the first play out. With 29 political reactions across 10 political parties, the #ModiSpeaksToBharat interview quickly became the center-point of political discourse nationally.
With the Prime Minister responding on various issues from national security to domestic economy, the #ModiSpeaksToBharat interview triggered strong engagement on digital media across 23 states and 1042 major cities across the country. The cities which recorded the deepest engagement were Lucknow, Kanpur, Ahmedabad, Patna, New Delhi, Mumbai,Jaipur, Pune,, Hyderabad, Surat, Varanasi, Indore, Gurgaon, Bangalore and Kolkata.
In fact, Prime Minister Narendra Modi’s tough message to Pakistan during the course of this interview led to a direct response from Imran Khan’s Pakistan Government within 24 hours of the playout on Republic Bharat.
Prime Minister Modi’s responses to a wide array of questions ahead of the crucial vote spurred reactions beyond India’s borders. The #ModiSpeaksToBharat interview led to digital conversations in 21 countries across the globe, including audiences in the United States, United Kingdom, UAE, Singapore, Australia, Oman, Nepal, Canada and Pakistan.
With 7 playouts of the Prime Minister’s interview on day 1 clubbed with an aggressive digital strategy, Republic Bharat became the one-stop destination for audiences in this crucial 2019 election season.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
