iWorld
Shemaroo to launch new celebrity chat show
MUMBAI: Shemaroo Entertainment has launched a brand-new celebrity chat show, Movies and More, hosted by TV and Radio host Siddharth Kannan. Movies and More is currently aired on Shemaroo’s Bollywood Premiere channel on key DTH platforms like Tata Sky, Airtel, Dish TV and Videocon D2H on weekdays at 9 pm. A new episode is released every Thursday.
The chat show will soon be available on Shemaroo’s recently launched video streaming app – ShemarooMe. Enthusiasts can also log on to Shemaroo B-Town’s social media channels, earlier known as Shemaroo Miniplex, to catch the exclusive behind the scenes and all the buzz around new-age Bollywood celebrities.Talented Bollywood celebrities like Vicky Kaushal, Yami Gautam, Anil Kapoor, Tapsee Pannu, Sonam Kapoor and many more for movies like URI, Thackrey, Ek Ladki Ko Dekha toh Aisa laga, Total Dhammal, Badla have graced the couch till now. These celebs indulge in heart-warming and hilarious conversations; give exclusive inside scoops and fascinating anecdotes around their latest movies.
Shemaroo Entertainment CEO Hiren Gada said, “Indian audience is always keen to know behind the scenes and interesting stories of their favourite Bollywood celebs and we feel, Movies and More is a perfect platform for the audience to get closer to their favourite movies and celebs. At Shemaroo, we always look at churning out fresh content and giving the best of entertainment to our audience.”
Movies and More, a fresh and fun celebrity chat show, is filled with engaging conversations with celebs of upcoming movies, who talk about their journey and career milestones, interesting experiences and funny instances while shooting the film. The show connects the audience to their favourite actors and Bollywood movies. Right from the current Bollywood heartthrob Kartik Aaryan sharing some exclusive stories, to the talent-powerhouse Nawazuddin Siddiqui getting chatty about his acting techniques, stars who have graced the show are plenty, passionate and candid.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
