Brands
Weekend Unwind with Shimmers Cosmetics’ Sandeep Gidwani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Shimmers Cosmetics Pvt Ltd director Sandeep Gidwani.
Without further ado here it goes…
Your mantra for life:
“Courage to Risk, Wisdom to Pivot, Success to Claim.”
A book you are currently reading or plan to read
“Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
Your fitness mantra
Fitness is not about being better than someone else, it’s about being better than you used to be.
Your comfort food
Sushi
A quote or philosophy that keeps you going when the chips are down
“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford
Your guilty pleasure
Sneaking spoonful’s of sweets as I have a sweet tooth
The last time you tried something new
Took up swimming as a sport.
A lesson you learned the hard way
The only person you can depend on to motivate you is YOU.
What gets you excited about life
Embarking on new adventures, whether it’s trying a new sport, exploring a new hobby, or taking up a new challenge.
What’s on top of your bucket list
Scuba Diving
If you could give on piece of advice to your younger self, what would it be?
Don’t underestimate the importance of resilience and perseverance in overcoming challenges and setbacks.
One thing you would most like to change about the world
Reduce inequality and create more opportunities for economic empowerment and upward mobility.
An activity that keeps you motivated and charged during tough times
Being around my kids and realizing that I have come this far for them and will make through anything for them.
What lifts your spirits when life gets you down
Spending quality time with loved ones and getting support from family and friends.
Your go-to stress buster
Play-station with my son.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
