MAM
Burger King continues fast paced growth with the launch of its 200th restaurant
MUMBAI: Burger King India continues its growth momentum by launching its 200th restaurant. The brand achieved this milestone in the shortest time span of five years. Burger King had crossed the 100th restaurant mark in the recent past (2017) and the next 100 was accomplished in less than 22 months.
Burger King embarked on its journey in India with the opening of its first restaurant in Nov 2014 at Select Citywalk Mall in South Delhi. In the last five years, Burger King has been the fastest growing QSR in India with presence across 44 cities. The brand enjoys strong presence in metros and tier 1 cities and is also expanding into tier II cities across India.
Burger King is positioned on authenticity and self-expression and has successfully established itself in India as a brand that delivers on taste and value. Known for its 100 per cent locally inspired and developed range of burgers & the world famous ‘Whopper’, the brand has recently added Wraps and Breakfast to its menu.
Burger King has different formats of restaurants that are present across malls, high streets and transit locations like airports, highways and metro stations. The 200th restaurant situated at Chakala Metro station in Andheri in Mumbai is the brand’s first ‘take-away only’ outlet in India.
On this milestone achievement, Mr. Rajeev Varman, CEO, Burger King India Private Limited said, “We are extremely excited and happy with our growth journey so far. We have doubled the store count to 200 stores within a short span of time. Crossing a landmark milestone is a humbling experience and it only pushes us further to ensure the best for our guests. We will continue to upgrade our restaurant experience and delight our guests with customised menu built on regular innovations. We will continue to stay focused on providing highest standards of food quality and best in class service to our guests”
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
