Brands
McDonald’s India unveils minions-themed mango desserts in collaboration with Illumination’s Despicable Me 4
Mumbai: In a delightful blend of movies and sweet treats, McDonald’s India West & South announces its yet another collaboration with Illumination’s Despicable Me 4, releasing worldwide on 5 July. Celebrating both the mango season and the return of everyone’s favourite Minions, McDonald’s India has introduced an exclusive range of Minions-themed mango desserts.
This mango season, McDonald’s iconic McSwirl and McFlurry Oreo have received a delicious mango makeover, offering all mango lovers a delicious new reason to visit McDonald’s India restaurants. Customers can now dive into the fun with the new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff which promises to tickle the taste buds of both movie buffs and mango lovers alike.
Adding to the excitement, the McDonald’s Happy Meal will now have a new surprise in the form of an interactive book ‘Meet the Characters of Despicable Me 4’. This addition to the Happy Meal is sure to bring extra smiles and surprises, making mealtime a joyful adventure for the brand’s youngest fans. This is not all, these new mango-infused treats will be served in special Minion-themed packaging, making them irresistible for the fans.
McDonald’s India (W&S) CMO Arvind R.P. said, “Movies and McDonald’s are a classic combination best enjoyed with loved ones. With the introduction of our new Minions-themed mango desserts, we are excited to give this classic combination a new mango twist. These new irresistible treats are designed not only to delight the massive fan base of Minions but also to offer all our customers even more reasons to visit McDonald’s. At McDonald’s, we are continually committed to innovating our menu to cater to the diverse tastes of our Indian customers, ensuring that each visit is filled with fresh and exciting flavours.”
Available across all McDonald’s outlets in West and South India, these limited-time treats are perfect for enjoying a slice of summer while indulging in the playful tricks of the cherished Minion characters. The customers can now embrace the mischief and mango magic at their nearest McDonald’s restaurants.
The all-new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff are available for dine-in, delivery, takeout, drive-thru, on-the-go and on the McDelivery app.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
